Near field communication (NFC) is a technology being used more and more everyday all over the world with new and exciting applications. Fast and convenient, NFC technology is popular in parts of Europe and Asia and is quickly spreading throughout the United States. As the technology grows, more NFC compatible smartphones will be available and more stores will offer NFC card readers for customer convenience. Video marketing is increasingly being used by NFC and NFC application oriented enterprises to market their solutions and reach new clientele.
In this article we look at 20 NFC solutions providers and how they are using videos to market themselves and reach to their target audience. Watch these videos to get ideas for marketing your own NFC enterprise. Here we go :
Orange NFC System Video
Orange is one of the largest operators of mobile and internet services in Europe and a global leader in corporate telecommunication services.The Orange NFC Transport allows you to safely have your tickets and payment cards in the SIM of your mobile. From the transport application, you can buy your tickets with your mobile, wherever you want, without queues, 24 hours. The NFC video gives a demo of how traveling can be made easier with Orange NFC Transport.
Iggesbund Paperboard NFC Device Video
Iggesund Paperboard is a commission company of the Holmen Group and Europe’s third largest manufacturer of high quality virgin fibre paperboard. They make two of the world’s leading paperboard brands, Invercote and Incada. They are preferred by some of the most demanding brand owners in the world for their durability and design versatility. The foundation aims make products forest-sustainable. The NFC device video demonstrates how Iggesbund uses NFC to enhance their client’s products.
Sohnor NFC Device Video
Sohnor Inc. develops interactive Near Field Communications (NFC) marketing solutions that allow brands to engage with today’s mobile consumers by delivering relevant content at the most opportune time. It provides real-time analytics on the performance of NFC marketing campaigns as well as business trends and patterns so you can make informed business decisions. By applying NFC to posters, brochures, billboards etc., traditional marketing methods are seamlessly merged with online marketing strategies. The NFC device video talks about cutting edge applications of NFC.
NFC Forum NFC Device Video
The NFC Forum is a non-profit industry association whose membership draws from all parts of the NFC ecosystem. Working within the framework of the NFC Forum, member organizations share development, application and marketing expertise to develop the best possible solutions for advancing the use of Near Field Communication, enhancing the lives of consumers worldwide and advancing members business objectives. The NFC device video shows how NFC works and how it is evolving everyday.
McLear NFC Device Video
The McLear NFC Ring lets you unlock any NFC enabled phone which comes with two special NFC tag inlays inside the ring, one for public information and one for more sensitive stuff. It can be used to share Wifi information, links to websites, links to pictures, contact information or whatever to be passed securely to your friends smartphone’s and tablets. The NFC device video demonstrates how the McLear NFC ring works and gives a brief of what near field communication technology is about.
Siignia iid NFC Device Video
Siignia’s iid is a stylish piece of jewellery which, when read by someone’s phone, displays your digital business card. Using iiD revolutionises the way one can exchange contact details with clients, business partners and even friends. Being easier and faster device, it eliminates use of paper business cards. It also allows user to adjust privacy access of social networks and contacts. The NFC devices video gives a brief idea about how Siignia’s wearable technology works.
Amyko NFC Device Video
Amyko has developed a bracelet which is able to store all the user’s health information. It is a wearable device that has essential, simple and intelligent features which is suitable for everyone. The device is embedded with NFC tags which encloses and stores health data and uses NFC to communicate with the smartphone. It can also send an automatic message to a family member in case of emergency. The NFC device video showcases the salient features of Amyko bracelet and Amyko mobile app.
Nokia 700 NFC Device Video
The Nokia 700 mobile device comes up with NFC technology powered by Symbian Belle OS. NFC capabilities allow this new smartphone to pair with NFC enabled mobile accessories such as speakers or Bluetooth headphones and headsets. To extend the range of available NFC enabled accessories, Nokia is also announcing the launch of the Nokia Essence Bluetooth Stereo Headset, which can be paired with any NFC Phone simply by tapping the two devices together. The NFC device video highlights the features of Nokia 700.
TapLive NFC Device Video
TapLive is a mobile application platform developed by Purple Deck Media to work with NFC tags. It allows to change the behaviour of business cards, postcard, brochures and more remotely at any time with the help of NFC embedded paper. It provides full rich matrices which help promote and advertise your business. The NFC device video showcases how TapLive allows full management of near field communication tags with the touch of a smartphone.
Selinko NFC Device Video
Selinko aims to provide every product a digital identity that enables brand authentication, grey market detection and consumer engagement services through the integration of NFC tag in the products. In association with INSIDE Secure launch Capseal, the Selinko mobile application platform allows NFC devices to scan the chip embedded in the tags which makes authentication of products easy. Selinko’s NFC device video shows how the chip verify the authenticity of their products.
WhizTags NFC Device Video
WhizTags is a young, Australian tech startup aiming to sell highest quality products. WhizTags are water-resistant NFC tags which allow you to carry them without fear of getting wet. Their tags are constructed from rigid PVC and are designed to survive in a variety of different environments. The NFC device video gives an introduction to some quick uses of NFC WhizTags.
IMAPorter NFC Device Video
The IMAPorter system is designed for maximum compatibility with current access control systems as well as the most frequent identification cards standards. It is prepared for installation at places where most people still use contactless cards and ensures the parallel functioning of both technologies for an unlimited period of time. From the viewpoint of any access control, attendance or other superior system the identification via mobile phone is identical to identification using a contactless card. This NFC device video acts as a preview video of a new IMAPorter ecosystem.
ThreadSol NFC Device Video
ThreadSol Pvt. Ltd. was established to challenge the present of manufacturing industries with its innovative solutions. ThreadSol’s IntelloTrace is an NFC Based Production Management System. Predictive AI (Actionable Intelligence reporting) forms the backbone of intelloTrace, which provides visual and interactive reports of past performance, present status and future predictions. The NFC Device video gives a working demonstration of ThreadSol’s intelloTrace.
Blue Butterfly NFC Device Video
Blue Butterfly Digital have developed a revolutionary new means for businesses to offer WiFi to customers and help build their online business profile. It makes use of Near Field Communication (NFC) technology as a way of linking commercial WiFi to Social Media platforms with just a simple tap to WiFi. It simplifies connecting to social media sites such as Foursquare and Facebook within social environments such as cafe’s, bars and hotels. The NFC device video shows how easily you can use their device to offer wi-fi.
Local NFC Video
Local NFC is a global NFC technology solution provider in the market. Local NFC Manager App allows user to program NFC tags and choose appropriate actions for them by using an android device. The NFC device video shows with the help of NFC tags, how Local NFC can generate consumer data equivalent to that of an online click every time a potential customer taps their phone to an NFC touch point.
Minitank NFC Device Video
Minitank technologies provides streamlined RFID and NFC solutions to integrate into traditional event ticketing, marketing and data collection approaches. Their customised products includes wristband, cards and keychains embedded with NFC tags which helps eliminate frauds and pilferages. Their services include advanced ticket registration, access control, cashless payment, interactive engagement and social media integration and real time reporting tools. The NFC device video shows how Minitank provides event management solutions in Malaysia with the help of NFC technology.
Proxama NFC Video
Proxama PLC is an International mobile proximity commerce and payment solutions company. It provides end to end digital solutions to banks and card issuers to securely transition their card portfolio onto mobile for Near Field Communication (NFC) contactless payments as well as solutions for EMV enablement, Electronic PIN Delivery, tokenisation and card issuance management. Targeted marketing, mobile payments and wallets, loyalty schemes and campaign monitoring lies within their innovative reporting software. The Proxama NFC device video gives an idea of how Proxama can help you interact with consumers, using NFC technology.
Sony Xperia NFC Device Video
Xperia S is a smartphone from Sony empowered with NFC technology lets users connect and share in a smarter way. With the help of Xperia smart NFC tags, the smartphone handles and manages everyday tasks. The smart NFC tags allow users to decide what functions and apps to activate and wirelessly handles the work. The NFC device video highlights the features of Xperia smart NFC tags.
NXP NFC Device Video
NXP’s end-to-end IoT portfolio, deep application insight and partner ecosystem empower their customers to design cutting-edge solutions and stay ahead of the competition. It is a driving innovation in the application areas Connected Car, Security, Portable & Wearable and Internet of Things and has operations in more than 25 countries. The NFC device video talks about how the new NXP TagWriter App is easy to use and has an endless amount of application possibilities.
A NFC enterprise can create the following videos :
- NFC overview Video
- 2D & 3D Animated Explainer Video
- NFC Marketing Video
- NFC Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
With the above NFC solutions video examples it is evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand NFC solutions are continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting stuff in NFC solutions videos , if you have something to share do reach out to us.