An effective brand strategy gives any business a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Video marketing is being increasingly used for marketing and branding purposes.
In this article we look at 20 brand marketing Video Marketing examples that are on the spot. Watch these videos to get ideas for marketing your own brand marketing offering. Here we go :
ZOHO Brand Marketing Video
Zoho projects is software that simplifies and expedites task control. Whether your team has three people or 30, coordinate to improve high-quality, end projects quicker and at a lesser cost. ensure every body’s on the equal page and working towards the equal aim with Zoho tasks. The brand marketing video acts as an overview of the simplified workflow and top features that makes ZOHO a superb project management software.
IntelProIQ Brand Marketing Video
InteProIQ deals with the complexity of business data breach concerns and provides information security training, testing and compliance management. They replace the terms threatening and intimidating with a straight-forward, self-enabled program. The animated brand marketing video showcases how IntelProIQ can safeguard security threats.
Traqtion Brand Marketing Video
Track quality and compliance with Traqtion right from the macro to minutiae and anticipate problems and take corrective measures from wherever you are. Traqtion allows you to work in the cloud so that you and your suppliers can access the system anytime, anywhere and always keeps you in the loop. By using dynamic animation, Traqtion’s brand marketing video conveys how seamlessly Quality and Compliance can be handled.
Capgemini Brand Marketing Video
Capgemini’s comprehensive supply chain management, planning & execution solution brings together all supply and demand plans with execution processes across your supply chain. Based on their integrated Planning and execution model. Capgemini offers flexible, sustainable and technologically robust solutions to help you integrate your value chain. The brand marketing video highlights how businesses can achieve better margins and bring improvements in efficiency and working capital with Capgemini.
Bellevue Capital Brand Marketing Video
Bellevue Capital is an experienced, accessible and highly recommended credit adviser. They provide stress management and risk reduction specialists for all your Home Loan and Investment Property Finance needs. They also provide commercial and business finance solutions. Bellevue takes care of your construction finance requirements and debt consolidations along with property refinancings and Non-Conforming Loans. The brand marketing video gives an idea about how Bellevue delivers personalized advice for their clients.
Abcott Financial Services Brand Marketing Video
Abcott Financial Services is a member of the Finance Broker’s Association of Australia with professionals who have many years of experience in the financial services industry. It offers a straightforward process for their clients ensuring their objectives are met, whether it be building afirst home or obtaining equipment for a business. The brand marketing video explains various products and services offered by Abcott Financial Services.
Ahrefs Brand Marketing Video
Ahrefs is a complete toolset for for SEO and marketing. They provide services such as backlink research, organic traffic research, brand marketing research, content marketing & more. Ranking websites or webpages is a need today, with Ahrefs it’s easy to understand what needs to be done, as shown in the brand marketing video that acts as a quick intro to the tools available.
Ziegler Brand Marketing Video
Ziegler is a privately held investment bank, wealth management and proprietary investments firm. It specializes in the healthcare, senior living, education and religion sectors, as well as general municipal and structured finance. It enables their cleints to generate a positive impact on the communities they serve. The brand marketing video highlights the community-oriented aspect of the financial services firm, Ziegler.
Capita Brand Marketing Video
Capita provides a range of IT solutions and world-class services based around the full Application Lifecycle Model, with information security at its heart, helping companies get the most from their investment in IT while minimising risk and increasing quality. They design innovative end-to-end solutions to ensure that your business programmes deliver what you need while maximising quality, reducing risk and cost. The brand marketing video displays how Capita provides businesses with integrated IT Professional Services and support.
Agilie Brand Marketing Video
The Agilie group provides a full stack of product development services. Their most popular product, b.live allows users to stream their videos live in the easiest and the most pleasant way. Agilie’s Wirex app lets you turn your mobile device into a bitcoin wallet. The brand marketing video talks about how Agilie develops mobile and web softwares and makes creative web designs while providing all high-quality support services.
Carousel Brand Marketing Video
Carousell is the top marketplace app for person-to-person buying and promoting on smartphones. Snap a image to sell your unused and secondhand clutter effortlessly in 30 seconds with free listings. The brand marketing video reaches out to the audience with splendid animations and visuals that display how smooth selling goods can be.
SocialBakers Brand Marketing Video
Socialbakers is a trusted social media analytics partner to thousands of enterprise brands and SMBs. Socialbakers suite of solutions helps brands ensure their investment in social media is delivering measurable business outcomes. With interesting visuals and great typography the brand marketing video by SocialBakers encourages you to get better in your social media analytics tasks.
ITC Brand Marketing Video
ITC empowers people to improve their livelihoods through trade. ITC is the joint agency of the United Nations and the World Trade Organization. It’s a one-stop shop for small and medium-sized enterprises looking to connect to international markets. The brand marketing video emphasizes on what ITC is and it’s importance in the trade world.
Cognex Logistics Brand Marketing Video
Cognex Logistics solutions helps distribution centres to increase productivity and reduce labour costs is greater than ever. One way distribution centres achieve this goal is by upgrading to digital reader technology that delivers increased read rates. Cognex barcode readers offer solutions for many logistics applications, such as those used in automated sorting, hand sorting and bulk sorting. The brand marketing video show how Cognex solutions help companies cut costs, improve efficiencies and maximize.
Engie Brand Marketing Video
ENGIE develops its businesses around a model based on responsible growth to take up today’s major energy and environmental challenges: meeting energy needs, ensuring the security of supply, fighting against climate change and maximizing the use of resources. The Group provides highly efficient and innovative solutions to individuals, cities and businesses by relying on diversified gas-supply sources. The brand marketing video gives an overview of Engie’s power solution which is capable of delivering electricity 24/7 without emitting CO2.
EasyCall Brand Marketing Video
EasyCall is your online call and contact center that handles both outbound and inbound calls. Software in cloud for call and contact center. No hardware cost and no additional landlines. Instantly online with an internet connection. Money saving guaranteed by VoIP low costs. The brand marketing video shows that EasyCall is a flexible, hassle free and cost effective solution for your call center.
PARDA Brand Marketing Video
PARDA is an IT & Development firm with a keen understanding of the digital world as well as a thoughtful approach to online brand positioning and optimisation. They offer a plethora of services like Responsive Web Design, Mobile Application Development, Cloud-based Software Development, Design and Branding, IT Consultation, Digital Marketing Campaigns, SEO, SMM, Online Marketing Campaigns, Facebook and Google Advertising, Email Marketing and much more. The brand marketing video introduces the audience to the functionalities of PARDA.
Captek Softgel Brand Marketing Video
Captek Softgel International produces softgel capsules. Captek’s production capabilities produce an average of 200 million softgels per month. All products are produced in compliance with the latest FDA cGMP Standards. Captek has an enviable reputation of reliability for solving the most complex encapsulation challenges. Their unique understanding of capsule integrity and ingredient interactions is why so many leading nutraceutical companies choose to partner with us to develop cutting edge products. The brand marketing video highlights the main features of Captek.
Key takeaways from the above video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above brand marketing video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these brand marketing videos, a good start is to develop a brief of what can be the tone and style for your video. We advise you to be different and unique while you create your messaging through the videos.
We at Advids, create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next brand video marketing requirement.