An effective brand marketing video provides a stage for your brand, communicating its mission, values and goals. Simply put, your brand is your promise to your customer and brand marketing video is the voice. It tells them what they can expect from your services, and how your offering differ from your competitors.
Brand marketing is the practice of promoting a brand and it’s products and services using different channels like social media, email etc. Brand marketing helps businesses build a positive brand identity to help strengthen their position in the market and attract new clientele.
In this article we look at 20 brand marketing video examples that are on the spot. Watch these brand marketing video examples to get ideas for marketing your own offering. Here we go :
ZOHO Brand Marketing Video
Category : Inventory management Brand Marketing Example
Zoho projects is software that simplifies and expedites task control. Whether your team has three people or 30, coordinate to improve high-quality, end projects quicker and at a lesser cost. ensure every body’s on the equal page and working towards the equal aim with Zoho tasks. The brand marketing video acts as an overview of the simplified workflow and top features that makes ZOHO a superb project management software.
IntelProIQ Brand Marketing Video
Category : Business Intelligence Brand Marketing Example
InteProIQ deals with the complexity of business data breach concerns and provides information security training, testing and compliance management. They replace the terms threatening and intimidating with a straight-forward, self-enabled program. The animated brand marketing video showcases how IntelProIQ can safeguard security threats.
Traqtion Brand Marketing Video
Category : BI and Analytics Brand Marketing Example
Track quality and compliance with Traqtion right from the macro to minutiae and anticipate problems and take corrective measures from wherever you are. Traqtion allows you to work in the cloud so that you and your suppliers can access the system anytime, anywhere and always keeps you in the loop. By using dynamic animation, Traqtion’s brand marketing video conveys how seamlessly Quality and Compliance can be handled.
Capgemini Brand Marketing Video
Category : Business Management Brand Marketing Example
Capgemini’s comprehensive supply chain management, planning & execution solution brings together all supply and demand plans with execution processes across your supply chain. Based on their integrated Planning and execution model. Capgemini offers flexible, sustainable and technologically robust solutions to help you integrate your value chain. The brand marketing video highlights how businesses can achieve better margins and bring improvements in efficiency and working capital with Capgemini.
Bellevue Capital Brand Marketing Video
Category : Consultant & Advisors Brand Marketing Example
Bellevue Capital is an experienced, accessible and highly recommended credit adviser. It takes care of your construction finance requirements and debt consolidations along with property refinancings and Non-Conforming Loans. The brand video marketing gives an idea about how Bellevue delivers personalized advice for their clients.
Abcott Financial Services Brand Marketing Video
Category : Financial Services Brand Marketing Example
Abcott Financial Services is a member of the Finance Broker’s Association of Australia with professionals who have many years of experience in the financial services industry. It offers a straightforward process for their clients ensuring their objectives are met, whether it be building afirst home or obtaining equipment for a business. The brand marketing video explains various products and services offered by Abcott Financial Services.
Ahrefs Brand Marketing Video
Category : SEO and Marketing Tool, Brand Marketing Example
Ahrefs is a complete toolset for for SEO and marketing. They provide services such as backlink research, organic traffic research, brand marketing research, content marketing & more. Ranking websites or webpages is a need today, with Ahrefs it’s easy to understand what needs to be done, as shown in the brand marketing video that acts as a quick intro to the tools available.
Ziegler Brand Marketing Video
Category : Wealth Management Brand Marketing Example
Ziegler is a privately held investment bank, wealth management and proprietary investments firm. It specializes in the healthcare, senior living, education and religion sectors, as well as general municipal and structured finance. It enables their cleints to generate a positive impact on the communities they serve. The brand marketing video highlights the community-oriented aspect of the financial services firm, Ziegler.
Dominoes Brand Marketing Video
Category : Restaurant Chain Brand Marketing Example
Hungry to be better. That’s what Dominoes wants you to know as they make you want to eat your favourite flat food. This people powered pizza brand has its roots since 1960. This American based pizza brand encourages the customers in its brand video marketing to give feedback on the service so that they can provide better pizzas for customers.
KFC Brand Marketing Video
Category : Restaurant Chian Brand Marketing Example
The hands on approach in a hand free world is what makes KFC stand out in the crowd. The American fast food restaurant chain found its name in 1952 as ‘Kentucky Fried Chicken’, which later became a brand known as KFC. The brand is world’s second largest restaurant chain and its tag of ‘finger licking good’ hits its mark for every visitor. The KFC brand video marketing also maintains the same crustiness as it regales the company’s history.
Carousel Brand Marketing Video
Category : Marketplace Brand Marketing Example
Carousell is the top marketplace app for person-to-person buying and promoting on smartphones. Snap a image to sell your unused and secondhand clutter effortlessly in 30 seconds with free listings. The brand marketing video reaches out to the audience with splendid animations and visuals that display how smooth selling goods can be.
SocialBakers Brand Marketing Video
Category : Social Media Analytics Brand Marketing Example
Socialbakers is a trusted social media analytics partner to thousands of enterprise brands and SMBs. Socialbakers suite of solutions helps brands ensure their investment in social media is delivering measurable business outcomes. With interesting visuals and great typography the brand marketing video by SocialBakers encourages you to get better in your social media analytics tasks.
Microsoft Brand Marketing Video
Category : Innovative Technology Brand Marketing Example
The image that pops into your head when you hear Microsoft has changed. The new look for its brand name, Microsoft promises that the upgrades have not changed the essential services the products provided. The brand video marketing introduces the explosive new look of Microsoft that promises to stay and indicates new insights in the future.
HTC Brand Marketing Video
Category : Hardware Manufacturing Brand Marketing Example
Curiosity and ingenuity has brought HTC the successful position it is at now. Founded in 1997, HTC started out as an original equipment manufacturing for handheld devices. Its curiosity to branch out, lead it to become partner with Open Handheld Alliance that worked on manufacturing and development of Android based mobile products. The HTC brand video marketing successfully pictures its innovative thinking and thirst to move forward.
Johnson’s Baby Brand Marketing Video
Category : Baby Care Brand Marketing Example
Johnson’s Baby is an American brand of baby cosmetics and skin care products owned by Johnson & Johnson. Johnson’s products are specially formulated and clinically proven safe and effective for babies delicate skin. The brand video marketing narrates the Bubble Baby Bath & Wash in a compelling narrative format.
ITC Brand Marketing Video
Category : International Trade and Development Brand Marketing Example
ITC empowers people to improve their livelihoods through trade. ITC is the joint agency of the United Nations and the World Trade Organization. It’s a one-stop shop for small and medium-sized enterprises looking to connect to international markets. The brand video marketing emphasizes on what ITC is and it’s importance in the trade world.
EasyCall Brand Marketing Video
Category : Customer Service Brand Marketing Example
EasyCall is your online call and contact center that handles both outbound and inbound calls. Software in cloud for call and contact center. No hardware cost and no additional landlines. Instantly online with an internet connection. Money saving guaranteed by VoIP low costs. The brand marketing video shows that EasyCall is a flexible, hassle free and cost effective solution for your call center.
PARDA Brand Marketing Video
Category : Marketing and Advertising Brand Marketing Example
PARDA is an IT & Development firm with a keen understanding of the digital world as well as a thoughtful approach to online brand positioning and optimisation. They offer a plethora of services like Responsive Web Design, Mobile Application Development, Cloud-based Software Development, Design and Branding, IT Consultation, Digital Marketing Campaigns, SEO, SMM, Online Marketing Campaigns, Facebook and Google Advertising, Email Marketing and much more. The brand marketing video introduces the audience to the functionalities of PARDA.
Captek Softgel Brand Marketing Video
Category : Pharmaceutical Brand Marketing Example
Captek Softgel International produces softgel capsules. Captek’s production capabilities produce an average of 200 million softgels per month. All products are produced in compliance with the latest FDA cGMP Standards. Captek has an enviable reputation of reliability for solving the most complex encapsulation challenges. Their unique understanding of capsule integrity and ingredient interactions is why so many leading nutraceutical companies choose to partner with us to develop cutting edge products. The brand marketing video highlights the main features of Captek.
WE CAN CREATE THE FOLLOWING VIDEOS FOR YOUR MARKETING :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above brand marketing video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above brand marketing video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.