Brand explainer is a type of video that has been used by companies to tell their audience who they are, what they do and why they’re the best option within their niche. By adding a compelling call to action at the end, they can lead their audience to their doorstep. Through explainer video, brands can make a memorable impact on the customer psyche.
In this article we look at 20 brand explainer video examples that are on the spot. Watch these brand explainer video examples to get ideas for marketing your own offering. Here we go :
Siemens Brand Explainer Video
Category : Industrial Manufacturing Brand Explainer Example
For a legacy brand such as Siemens, the communications challenges it faces are less about brand awareness and more about demystifying the brand for consumers. It is all about helping them see that Siemens’ diverse engineering and digital portfolio plays a significant role in society. Siemens empowers many businesses and it’s growth as a global leader is shown in the brand explainer video.
InnJoo Brand Explainer Video
Category : Information Technology and Services Brand Explainer Example
InnJoo devices claim to redefine mobility life, which are based on Android, contenting Android Phone, Android Tablet, and other smart devices. InnJoo also provides software services for mobility needs. The brand explainer video shows how InnJoo is committed to bring premium quality, optimized software and best user experience to end users.
Uber Brand Explainer Video
Category : Transport App Brand Explainer Example
Uber is a ridesharing app for fast, reliable rides in minutes-day or night. There’s no need to park or wait for a taxi or bus. With Uber, you just tap to request a ride, and it’s easy to pay with credit or cash in select cities. The brand explainer video demonstrates how easy it is to book a ride, thanks to the simple and hassle-free Uber app.
McDonald’s Brand Explainer Video
Category : Restaurant Chain Brand Explainer Example
Changing negative sentiment in social media is no easy feat. And when you’re a brand like McDonald’s, it’s even more challenging. McDonald’s has released its ad to reinforce the concept of I’m Lovin’ It is a plan to revive its image after reporting a fall in global sales. The brand explainer video represents McDonald’s brand campaign as a campaign that not only highlights McDonald’s as a brand but also delivers a social message.
Instagram Brand Explainer Video
Category : Social Networking Service Brand Explainer Example
Instagram is a social networking app made for sharing photos and videos from a smartphone. Since its inception, Instagram has always been a unique front-runner as a social media platform with its simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. The brand explainer video explores the idea behind the change in the logo for the app and the thought behind it.
American Express Brand Explainer Video
Category : Financial Services Corporation Brand Explainer Example
American Express is a global service company, providing customers with exceptional access to charge and credit cards, insights and experiences that enrich lives and build business success. It provides innovative payment, travel and expense management solutions for individuals and businesses of all sizes. The brand explainer video interestingly shows how American Express is thriving to make financial transaction easy and hassle-free.
Ripple Brand Explainer Video
Category : Currency Exchange Brand Explainer Example
Ripple connects banks, payment providers, digital asset exchanges and corporates via RippleNet to provide one frictionless experience to send money globally. Its built upon a distributed open source Internet protocol, consensus ledger, and native cryptocurrency. The brand explainer video explains their vision is to enable the Internet of Value so the world can move value the way it moves information today.
ICF Brand Explainer Video
Category : Consulting Firm Brand Explainer Example
A consulting and technology service provider to entrepreneur and business customers around the sector, ICF has grown to be one of the most trusted and admired consulting brands in the sectors it serves. ICF’s positioning centered on ‘makes big things possible’ for its customers. The brand explainer video shows ICF’s belief that to make big things possible, small details need to happen first.
Nestle Brand Explainer Video
Category : Food And Beverage Company Brand Explainer Example
A Swiss transnational food and drink company, Nestle has found its way to every household in the world. Good Food, Good Life, is a tag that runs synonymous with the company. And truly so, as it has managed to merge with some of the best food and confectionery brands over the years leaving some memorable moments along the way. The brand explainer video shows a nutritional taste of the Nestle.
Ziegler Brand Explainer Video
Category : Finance Management Brand Explainer Example
Ziegler is a privately held investment bank, capital markets, wealth management and proprietary investments firm. Specializing in the healthcare, senior living, education and religion sectors, as well as general municipal and structured finance, enables them to generate a positive impact on the communities they serve. The brand explainer video highlights the community-oriented aspect of the financial services firm, Ziegler.
Amazon Prime Brand Explainer Video
Category : Electronic Commerce Company Brand Explainer Example
Amazon Prime is a membership program that gives customers access to streaming video, music, e-books, free shipping and a variety of other Amazon-specific services and deals. Membership includes instant access to tens of thousands of movies and TV shows, including Amazon original series. The brand explainer video by Amazon clearly states how Amazon Prime is a no-brainer for those heavily invested in the Amazon ecosystem.
Airbnb Brand Explainer Video
Category : Hospitality Online Marketplace Brand Explainer Example
A place where you belong, a place that is everywhere. Airbnb has managed to captivate its audience by re-establishing the brand with new logo called Belo. The worldwide accommodations leader describes the logo is made deliberately simple so anyone could make it. The brand explainer video intrigues viewers as it describes the logo as a combination of people, places, love and Airbnb.
Burger King Brand Explainer Video
Category : Fast Food Brand Explainer Example
Founded in 1954, Burger King is one of the largest fast food hamburger chain in the world. Every day, more than 11 million guests visit Burger King around the world. The brand explainer video shows how they integrate their USP with unique animation highlighting their high-quality, great-tasting and affordable food in Burger King.
Next Glass Brand Explainer Video
Category : Wine Selection Brand Explainer Example
Next Glass is forever changing the enjoyment of wine around the world. They found a solution to describe wine tastes dilemma by combining incredible science and technology to displace the current system. Now you can confidently purchase wine at a restaurant or market with Next Glass’ location-aware app. The brand explainer video highlights how Next Glass compares your profile to a list of available wines for an effortless and seamless selection.
Project Sunroof Brand Explainer Video
Category : Solar Power Initiative Brand Explainer Example
Project Sunroof uses information that’s in Google Maps to figure out how much sun falls on a roof and takes into account stuff like the angle of the roof, the weather, and obstructions like trees and chimneys. It uses those measurements to figure out how many solar panels you’d probably need to save on your electric bill. The brand explainer video shows how Project Sunroof is mapping the planet’s solar potential, one rooftop at a time.
DuPont Brand Explainer Video
Category : Food Production Company Brand Explainer Example
DuPont believes it’s far critical to foster functional communicate and coordinated actions among all stakeholders around the sector. It believes that a holistic method, throughout the complete, supply chain, is needed to satisfy the demand for food and materials while shielding the environment and assuring everyone gets access to nutritious meals. DuPont’s brand explainer video describes its solutions for extended agricultural productivity and improving food quality.
Heineken Brand Explainer Video
Category : Alcohol Brand Explainer Example
Established by the Heineken family, Heineken has a long history and heritage as an independent global brewer. They have a unique, worldwide footprint with operations in 70+ countries, all around the world. The brand explainer video talks about history, progress and evolution of Heineken through their a century and half long journey.
Tesco Brand Explainer Video
Category : Retail Company Brand Explainer Example
Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in England. It is one of the world’s largest retailers with operations in 14 countries, employing over 530,000 people and serving millions of customers every week. The company has a wide variety of shops including Tesco Superstores, Tesco Extra, and Petrol stations as shown in the brand explainer video.
WE CAN HELP CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above brand explainer video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above brand explainer video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.