Brand explainer examples are proven to be a highly effective marketing tool that using videos as the medium to explain product & features of any kind of business. By adding a compelling call to action at the end, they can lead their audience to their doorstep. Through brand explainer video, brands can make a memorable impact on the customer psyche.
A brand explainer is a brief video used to showcase a company and its brands in an engaging manner to their target audiences. A brand explainer gives informative and clear messages about the brand and its services to promote a brand’s positive image in a short period of time.
In this article we look at 20 brand explainer video examples that are on the spot. Watch these brand explainer video examples to get ideas for marketing your own offering. Here we go :
American Express Brand Explainer Video
Category : Financial Brand Explainer Example
American Express is a global service company, providing customers with exceptional access to charge and credit cards, insights and experiences that enrich lives and build business success. It provides innovative payment, travel and expense management solutions for individuals and businesses of all sizes. The brand explainer video interestingly shows how American Express is thriving to make the financial transaction easy and hassle-free.
Airbnb Brand Explainer Video
Category : Hospitality Brand Explainer Example
A place where you belong, a place that is everywhere. Airbnb has managed to captivate its audience by re-establishing the brand with new logo called Belo. The worldwide accommodations leader describes the logo is made deliberately simple so anyone could make it. The brand explainer video intrigues viewers as it describes the logo as a combination of people, places, love and Airbnb.
Nestle Brand Explainer Video
Category : Food Brand Explainer Example
A Swiss transnational food and drink company, Nestle has found its way to every household in the world. Good Food, Good Life, is a tag that runs synonymous with the company. And truly so, as it has managed to merge with some of the best food and confectionery brands over the years leaving some memorable moments along the way. The brand explainer video shows nutritional taste of the Nestle.
Zitra Brand Explainer Video
Category : Fashion Brand Explainer Example
Zitra is a proud subsidiary of Hermes Europe and a member of the Otto Group, a company well-known in the fashion industry. It develops technology and infrastructure for the future of the fashion and lifestyle industry. Zitra operates as a partner for numerous brands and retailers providing fashion management consultancy for the European market. The brand explainer video showcases how Zitra can aid in taking your fashion and lifestyle business to higher levels.
Burger King Brand Explainer Video
Category : Fast Food Brand Explainer Example
Founded in 1954, Burger King is one of the largest fast food hamburger chain in the world. Every day, more than 11 million guests visit Burger King around the world. The brand explainer video shows how they integrate their USP with unique animation highlighting their high-quality, great-tasting and affordable food in Burger King.
McDonald’s Brand Explainer Video
Category : Restaurant Chain Brand Explainer Example
Changing negative sentiment in social media is no easy feat. And when you’re a brand like McDonald’s, it’s even more challenging. McDonald’s has released its ad to reinforce the concept of I’m Lovin’ It in a plan to revive its image after reporting a fall in global sales. The brand explainer video represents McDonald’s brand campaign as a campaign that not only highlights McDonald’s as a brand but also delivers a social message.
Amazon Prime Brand Explainer Video
Category : Electronic Commerce Brand Explainer Example
Amazon Prime is a membership program that gives customers access to streaming video, music, e-books, free shipping and a variety of other Amazon-specific services and deals. Membership includes instant access to tens of thousands of movies and TV shows, including Amazon original series. The brand explainer video by Amazon clearly states how Amazon Prime is a no-brainer for those heavily invested in the Amazon ecosystem.
Instagram Brand Explainer Video
Category : Social Networking Brand Explainer Example
Instagram is a social networking app made for sharing photos and videos from a smartphone. Since its inception, Instagram has always been a unique front-runner as a social media platform with its simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. The brand explainer video explores the idea behind the change in the logo for the app and the thought behind it.
Algolia Brand Explainer Video
Category : Social Media Brand Explainer Example
Algolia is one of the leading Search & Discovery API for websites and mobile apps. They help companies across to create powerful, relevant and scalable discovery experiences for their users. It provides the tools to make your website experience better, faster and simpler for all your customers. The brand explainer video animation explains how Algolia works to make every search interaction meaningful.
Baskin Robbins Brand Explainer Video
Category : Fast Food Brand Explainer Example
Baskin-Robbins became the pioneer in ice cream marketing. The company became the first to create the ‘ice cream experience’ with the aid of making it a fun to visit Baskin-Robbins stores. The ambiance of the shops and the friendliness of the group of workers supplemented the subject, which allowed clients to sample as many flavors as they wanted earlier than making their final preference. The brand explainer video show how Baskin-Robbins is identified as a brand name and the way it became that big is depicted.
KUKUN Brand Explainer Video
Category : Home Renovation Brand Explainer Example
Kukun is the Expedia of home remodeling. It solves the fragmentation and frustration associated with home renovation by providing cutting-edge opportunities and tools in the marketplace for the consumer as well as the real estate. The brand explainer video shows how Kukun helps homeowners navigate the remodeling process.
InnJoo Brand Explainer Video
Category : IT Brand Explainer Example
InnJoo devices claim to redefine mobility life, which are based on Android, contenting Android Phone, Android Tablet, and other smart devices. InnJoo also provides software services for mobility needs. The brand explainer video shows how InnJoo is committed to bring premium quality, optimized software and best user experience to end users.
Ripple Brand Explainer Video
Category : Currency Exchange Brand Explainer Example
Ripple connects banks, payment providers, digital asset exchanges and corporates via RippleNet to provide one frictionless experience to send money globally. Its built upon a distributed open source Internet protocol, consensus ledger, and native cryptocurrency. The brand explainer video explains their vision is to enable the Internet of Value so the world can move value the way it moves information today.
ICF Brand Explainer Video
Category : Consulting Brand Explainer Example
A consulting and technology service provider to entrepreneur and business customers around the sector, ICF has grown to be one of the most trusted and admired consulting brands in the sectors it serves. ICF’s positioning centered on ‘makes big things possible’ for its customers. The brand explainer video shows ICF’s belief that to make big things possible, small details need to happen first.
Ziegler Brand Explainer Video
Category : Finance Management Brand Explainer Example
Ziegler is a privately held investment bank, capital markets, wealth management and proprietary investments firm. Specializing in the healthcare, senior living, education and religion sectors, as well as general municipal and structured finance, enables them to generate a positive impact on the communities they serve. The brand explainer video highlights the community-oriented aspect of the financial services firm, Ziegler.
Next Glass Brand Explainer Video
Category : Beverage Brand Explainer Example
Next Glass is forever changing the enjoyment of wine around the world. They found a solution to describe wine tastes dilemma by combining incredible science and technology to displace the current system. Now you can confidently purchase wine at a restaurant or market with Next Glass’ location-aware app. The brand explainer video highlights how Next Glass compares your profile to a list of available wines for an effortless and seamless selection.
Cisco Brand Explainer Video
Category : IT & Networking Brand Explainer Example
Cisco is the worldwide leader in IT and networking. They help companies of all sizes transform how people connect, communicate and collaborate. Cisco enables people to make powerful connections whether in business, education, philanthropy, or creativity. Cisco’s ASA-X Next-Generation Firewall combines the enhanced visibility and control of a Next Generation Firewall with the proven protection of a stateful inspection firewall. The brand explainer video showcases how Cisco blocks more threats and quickly mitigates those that breach your defenses.
DuPont Brand Explainer Video
Category : Food Production Brand Explainer Example
DuPont believes it’s far critical to foster functional communicate and coordinated actions among all stakeholders around the sector. It believes that a holistic method, throughout the complete, supply chain, is needed to satisfy the demand for food and materials while shielding the environment and assuring everyone gets access to nutritious meals. DuPont’s brand explainer video describes its solutions for extended agricultural productivity and improving food quality.
Heineken Brand Explainer Video
Category : Alcohol Brand Explainer Example
Established by the Heineken family, Heineken has a long history and heritage as an independent global brewer. They have a unique, worldwide footprint with operations in 70+ countries, all around the world. The brand explainer video talks about history, progress and evolution of Heineken through their a century and half long journey.
Tesco Brand Explainer Video
Category : Retail Brand Explainer Example
Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in England. It is one of the world’s largest retailers with operations in 14 countries, employing over 530,000 people and serving millions of customers every week. The company has a wide variety of shops including Tesco Superstores, Tesco Extra, and Petrol stations as shown in the brand explainer video.
WE CAN HELP CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above awesome brand explainer video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above brand explainer video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.