Brand communication is used by business with the help of video which can add meaning to every message, every visual cue, every point of contact made between a business and its customers. To help with branding strategies, there are now a plethora of enterprises providing every possible service to enable brand communication to the masses.
Brand communication is the process of communicating and marketing a brand’s message in a meaningful manner to its target audience. Brand communication helps enhance a particular brand image and increases brand awareness to help drive sales and revenue for an organization.
In this article we look at 20 brand communication video examples that are on the spot. Watch these brand communication video examples to get ideas for marketing your own offering. Here we go :
Google Brand Communication
Category : Search Engine Brand Communication Example
Google is an American multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware. The brand communication video showcases how Google is the best search engine in the world.
Walmart Brand Communication
Category : Retail Brand Communication Example
Walmart is a US-based multinational retail company that sells general merchandise and groceries. With a mission statement like “we save people money so they can live better”, shows the statement is customer-oriented. Being customer-oriented, the company focuses on how to satisfy customer needs or how to solve their problems. The brand communication video showcases how Walmart has everything you need to make your life easier.
redBus Brand Communication
Category : Online Bus Ticketing Platform Brand Communication Example
redBus is India’s largest online bus ticketing platform, trusted by over 6 million Indians. With a sale of over 10,00,00,000 bus tickets via web, mobile and our bus agents, redBus stands at the top of the game in bus ticketing. The brand communication video explains how redBus is simple and easy to use platform.
HP Brand Communication
Category : IT Company Brand Communication Example
The Hewlett-Packard Enterprise (HPE) company is an American multinational information technology company headquartered in California. In today’s world, building a smart city through HPE composable infrastructure, hybrid IT solutions, HPE Point next services, and advanced analytics can improve the quality of life. The brand communication video illustrates how HPE can be a solid foundation for the future.
Twitter Brand Communication
Category : Social Networking Brand Communication Example
Twitter is an online news and social networking service where users post and interact with messages, called “tweets.” Twitter Flight School is an easy way to build a deeper understanding of how Twitter works, and how to use it to engage with consumers and be a part of the live conversation.” The brand communication video explains how Twitter flight school have dynamic learning experience.
Myntra Brand Communication
Category : E-Commerce Brand Communication Example
Myntra is an Indian fashion e-commerce marketplace company headquartered in Bengaluru India. The company was founded in 2007 with a focus on personalisation of gift items. By 2010, Myntra shifted its focus to the online retailing of branded apparel. The brand communication video creates an intuitive tale featuring some of the most beloved brands.
Starbucks Brand Communication
Category : Coffee Brand Communication Example
Starbucks has placed itself on the market as a highly reputed brand. It has received an aggressive gain over consumer pride because it has developed its positioning strategy primarily based on the patron and provide the utmost facility in terms of layout, furniture to the music. The brand communication video of Starbucks aims to teach its clients about the fine coffees and feel the smell of the dark roasted coffee.
Domino’s Brand Communication
Category : Pizza Restaurant Brand Communication Example
Hungry to be better. That’s what Domino’s wants you to know as they make you want to eat your favourite fast food. This people powered pizza brand has its roots since 1960. The brand communication video encourages the customers to give feedback on the service so that they can provide better pizzas for customers.
GE Brand Communication
Category : Digital Industrial Brand Communication Example
GE (General Electronics) is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. It is organized around a global exchange of knowledge, the “GE Store,” through which each business shares and accesses the same technology, markets, structure and intellect. With people, services, technology and scale, the brand communication video shows how GE delivers better outcomes for customers by supplying its innovative products.
Interbrand Brand Communication
Category : Consultancy Brand Communication Example
Interbrand is global brand consultancy, who knows that growth is achieved through clear strategies, exceptional customer experiences, and world-class capabilities. They specialize in areas such as brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design, and naming. The brand communication video talks about how Interbrand aims to create and manage brand value.
Happay Brand Communication
Category : Expense Management Solution Brand Communication Example
Happay is a business expense management solution that streamlines an organization’s expense workflow. Happay’s automated expense reporting solution, expense reporting and reconciliation can be simplified and streamlined across organizations. The brand communication video showcases how with Happay you can start saving.
Next Glass Brand Communication
Category : Beverage Brand Communication Example
Next Glass is forever changing the enjoyment of wine around the world. They found a solution to describe wine tastes dilemma by combining incredible science and technology to displace the current system. Now you can confidently purchase wine at a restaurant or market with Next Glass’ location-aware app. It compares your profile to a list of available wines for an effortless & seamless selection that is represented in the brand communication video.
Accenture Mobility Brand Communication
Category : IT Brand Communication Example
Accenture has unveiled a patent-pending solution that simplifies the ability of blockchain technology to integrate with the keys typically reside on software servers. Accenture Digital unleashes the power of digital to transform businesses worldwide. The brand communication video of Accenture highlights how the Accenture cryptocurrency and blockchain solution harnesses blockchain.
DSTNCT Brand Communication
Category : Marketing Brand Communication Example
Dstnct is an Insights-driven, integrated marketing agency with a deep focus in Youth. An integrated marketing and media agency, DSTNCT aims to solve the problem of marketing communications, for brands to communicate effectively, in an ever-changing, always-on generation of consumers. The brand communication video is an effective corporate animation that points out DSTNCT USP.
Telefonica Brand Communication
Category : Telecommunications Brand Communication Example
Telefónica is the number one Spanish multinational by market capitalisation and one of the largest private telecommunications companies in the world. It is a leading provider of a wide range of integrated communication solutions for the B2B market. The brand communication video shows how Telefonica is the perfect tool for enterprises that want to improve the way they work and streamline their business processes in order to address the market more efficiently.
Fujitsu Brand Communication
Category : Computer Equipment Brand Communication Example
Fujitsu’s brand promise, “shaping tomorrow with you”, is about shaping the future of society and business. It describes Fujitsu’s way of doing business, building on long-term relationships between customers and society. The brand communication video of Fujitsu “shaping your future” makes a promise and how its every step is the basis of all its activities worldwide.
Cryptzone Brand Communication
Category : Security & Compliance Solutions Brand Communication Example
Cryptzone is a leader in network security and protection, offering data security, content governance and app security solutions for data protection. AppGate for AWS by Cryptzone supports fine-grained, dynamic access control to EC2 resources. AppGate for AWS supports fine-grained, dynamic access control to EC2 resources. The brand communication video shows how Appgate dramatically simplifies the cloud resource user access problem and eliminates IP-based over-entitled network access.
Listerine Brand Communication
Category : Antiseptic Mouthwash Product Brand Communication Example
Listerine is a brand of antiseptic mouthwash product with more than 130 years of history, promoted with the slogan “Kills germs that cause bad breath. The product has been taken up by more than a billion people throughout the world. “Great Moments in Listory” is a brand communication video telling the origins of Listerine, depicts its old history that aimed at improving oral hygiene for everyone.
Microsoft Brand Communication
Category : IT Company Brand Communication Example
Microsoft is an American multinational technology company. It is a software corporation that develops, manufactures, licenses supports, and sells a range of software products and services. It produces a wide range of consumer and enterprise software for desktops and servers, including Internet search, the digital services market, software development, etc. The brand communication video shows how Microsoft helps to grow your business and optimize workflow.
PepsiCo Brand Communication
Category : Food Brand Communication Example
Pepsi International is a world-renowned brand. A drink producer, a well organized multinational company, which operates almost all over the world. The food and beverage company, with more than 100 years of experience, has dominated the world market and positioned itself as a symbol of hygiene, quality and service. The brand communication video enables PepsiCo to start a dialogue with its audiences about the company’s approach to sustainability and responsibility.
WE CAN HELP CREATE THE FOLLOWING VIDEOS FOR YOUR MARKETING :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above brand communication video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above brand communication video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.