20 Awesome B2B Marketing Video Examples

In Video Production

These B2B marketing examples showcase different types of videos that can create multiple touch points through various digital channels to enhance a company’s online presence and increase client engagement. Businesses have invested in marketing themselves online, and B2B marketing videos have proven to have a huge impact.

In this article we highlight 20 animated B2B marketing examples that are awesome to watch and definitely worked for the products or solutions they represent. Learn from these great B2B marketing video examples to create an engaging animated B2B marketing video for your business. Here we go, enjoy the article :

Archdesk B2B Marketing Video
Category : Project Management Software Marketing Example

Archdesk is an all-in-one solution for the construction industry. Archdesk helps you manage and scale your business with advanced access control, custom procedures and advanced insights. The B2B marketing video shows how Archdesk eliminates the obstacles faced in the construction process.

WIRECARD B2B Marketing Video
Category : Payment Solution Marketing Example

Wirecard is a software and IT specialist for outsourcing and white label solutions for payment processing and issuing products. It provides a global multi-channel platform that bundles international payment acceptances and methods, flanked by fraud prevention solutions. The B2B marketing video shows how Wirecard mitigates the complexity of payment processing and makes online payment transparent and secure.

Synergita B2B Marketing Animation
Category : Performance Management Software Marketing Example

Synergita is an employee performance management software that helps with smooth performance appraisals and engagement of all the employees. Its individual employee profiles allow users to track career history and also capturing skill sets, education, and experience. The B2B marketing animation shows how Synergita brings performance management closer to people and closer to business.

SBDA B2B Marketing Video
Category : Banking Platform B2B Marketing Example

SBDA Customer Insight is a customer-centric banking marketing platform. It turns raw banking data into targeted marketing and customer relationship management. The B2B marketing video provides highlights how Synergita brings performance management closer to people and closer to business.

LinguisTriks B2B Marketing Video
Category : Project Management System Marketing Example

LinguisTriks is a translation project management system. Its constructive interpreting and translation business management system will steer your business to the epitome of achievement. The B2B marketing video example showcases how LinguisTriks is used by MNCs throughout the globe, where language can be a hindrance.

Kabbage B2B Marketing Animation
Category : Small Business Service Marketing Example

Kabbage is a small business loan service that lets you apply for loans by just entering the basic business information and securely linking your revenue data from your computer or phone. It uses advanced technology to review your business and let you know right away how much funding you can access. The B2B marketing animation gives an overview of the financing services Kabbage has to offer small businesses.

Tragging RFID B2B Marketing Video
Category : RFID Solution Example

Tragging RFID solutions are cost-effective systems that help in increasing a company’s intelligence by significantly reducing its product’s wastes & theft. Thus, ensuring an accurate and fast inventory management. Its RFID tags come in different shapes and sizes making them compliant with different applications and products. The B2B marketing video shows how Tragging helps businesses quickly and accurately track their assets.

VMware B2B Marketing Animation
Category : Cloud Computing B2B Marketing Example

VMware’s vRealize Suite is an enterprise-ready, cloud management platform that delivers the industry’s most complete solution for managing a heterogeneous, hybrid cloud. It delivers and manages infrastructure and applications quickly while maintaining IT control. The B2B marketing animation shows how VMware helps you reduce complexity and gain visibility across your entire IT services lifecycle.

KPMG Big Data B2B Marketing Video
Category : Big Data Platform Marketing Example

KPMG’s open source big data platform helps you better manage your data and find synergies within your business. It provides companies an analysis of current data situation to help discover areas of improvement and problems they were unaware of. The B2B marketing video shows how KPMG’s enhanced risk management platform provides more effective operating performance.

SpeedyBooks B2B Marketing Video
Category : Cloud Accounting Marketing Example

SpeedyBooks is a software designed for cloud accounting which helps to maintain the records, data, and business finances all at once. It is highly reliable and manageable as it helps customers comprehend and exercise over their finances with great ease and contentment. The B2B marketing video shows how every accounting aspect can be managed with SpeedyBooks.

Making of a Video : View the Process of Making Google Allo's Video

ServiceTitan B2B Marketing Video
Category : Field Management Platform Marketing Example

ServiceTitan is a cloud field management platform that offers marketing ROI and conversion tracking capabilities, that links every service request call to its eventual sale or missed opportunity. It also offers mobile solutions for field workers allowing them to offer visual sales presentations and process invoices. The B2B marketing video details how ServiceTitan helps you improve sales and increase customer satisfaction.

ITC Infotech B2B Marketing Video
Category : PLM Solution Marketing Example

ITC Infotech’s extended Product Lifecycle Management solutions allow clients to focus on product development, while managing all aspects of product evolution and service quality. It infuses technology with domain, data, design, and differentiated delivery to significantly enhance experience and efficiency. The B2B marketing video shows how ITC Infotech delivers an enhanced customer experience across all channels.

DHL B2B Marketing Video
Category : Logistics Service Marketing Example

DHL is the world’s largest logistics provider and makes shipping as easy for their customers as possible. It makes sure your goods get cleared by customs quickly and you can use their online tracking tools to see where your shipment is at any time. The B2B marketing video tells us about the journey of a shipment through DHL solutions.

LiquidPlanner B2B Marketing Video
Category : Project Management Software Marketing Example

LiquidPlanner is a dynamic project management for modern businesses with a software that enables people, teams and business leaders to do great work. The predictive planning technology helps find out what an ideal delivery date for a set function. The B2B marketing video shows how LiquidPlanner helps decreasing your project workload.

Visibility Coach B2B Marketing Video
Category : Small Business Service Marketing Example

Visibility Coach boosts small businesses with a certified, experienced and affordable coach. It helps clients understand their competitors, craft messages that differentiate their business and get customers. The B2B marketing animation highlights how Visibility Coach delivers high-level business marketing mentors at an affordable price.

Pingdom B2B Marketing Video
Category : Web Performance Management Software Example

Pingdom as a business makes web performance management easy. It monitors your sites uptime, performance, transactions and is a complete website performance management tool. The B2B marketing video explains all about Pingdom’s performance monitoring tool.

Fleep B2B Marketing Animation
Category : Business Communication Platform Marketing Example

Fleep is the next generation messenger built for ultimate project collaboration and business communication. Its group chat for teams and businesses fills the gap between email and various IM/texting services that takes email’s ability to contact anyone and marry it with real-time messaging. The B2B marketing animation describes how Fleep enables communication within and across organizations.

RingCentral B2B Marketing Video
Category : Business Communication Solution Marketing Example

RingCentral is a cloud unified communications and collaboration solutions for businesses. Its solution empowers today’s mobile and distributed workforces to be connected anywhere and on any device through voice, video, team messaging, and many other ways. The B2B marketing video shows how RingCentral provides customers with the flexibility to customize their own workflows.

Roboworks B2B Marketing Video
Category : RPA Software Marketing Example

Roboworks’ robotic process automation from Moonshot Technologies is a solution that automates end-to-end manual processes focusing on repetitive, rules-based processes. It’s a personalized, digital workforce that can boost the productivity of your business. The B2B marketing video explains Roboworks’ automated systems’ features and work process.

Milner B2B Marketing Animation
Category : Managed IT Service Marketing Example

Milner’s Managed IT Services provides your company with a cost-effective solution to maintain a dedicated fully-staffed IT department. Its services are efficient and scalable ways to tap the kind of IT expertise that is typically found within larger corporations. The B2B marketing animation shows how Milner provides you with a team of professionals for a complete IT service packages.


  • B2B Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • B2B Marketing Video
  • B2B Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • 3D How To Videos

Key takeaways from the above B2B marketing examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above B2B marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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