20 Awesome B2B Marketing Video Examples

In Video Production

Businesses have been producing videos from ages, we know them as Ads. In past 5 years businesses have invested in marketing themselves online and at the top of the pyramid video marketing is proving to have a huge impact. It’s required for an online presence to create multiple touch points and not one is the only way.

In this article we highlight 20 Awesome B2B Marketing Video Examples that are awesome to watch and definitely worked for the products or solutions they represent. Learn from these great example videos to create an engaging animated B2B marketing video for your business. Here we go, enjoy the article :

Archdesk B2B Marketing Video
Category : Project Management Example

Archdesk is an all-in one solution for the construction industry. Archdesk will help you manage and scale your business with advanced access control, custom procedures and advanced in-sights. The B2B marketing video shows how Archdesk can eliminate the obstacles faced in the construction process.

WIRECARD B2B Marketing Video
Category : IT, Financial Services Example

Wirecard is a software and IT specialist for outsourcing and white label solutions for payment processing and issuing products. It provides end-to-end support to companies for accepting electronic payments from all sales channels. It provides a global multi-channel platform that bundles international payment acceptances and methods, flanked by fraud prevention solutions. The B2B marketing video shows how WIRECARD can mitigate the complexity of payment processing and make online payment transparent and secure.

SpeedyBooks Accounting Software Video
Category : Cloud Accounting Example

SpeedyBooks is one in all a software designed for cloud accounting which helps to maintain the records, data, and business finances all at once. It is highly reliable and manageable as the objectives are clearly comprehensible, meteoric and easier. It helps the customers to comprehend and exercise over it with great ease and contentment. The B2B marketing video shows how every accounting aspect can be managed through one interface.

Synergita B2B Marketing Video
Category : Cloud HR Example

Synergita is a cloud-based, Continuous HR Performance Management Software. Synergita focuses on affordable solutions for performance management in every organization. performance management is the biggest challenge to HR and Synergita platform meets this challenge with their dynamic solutions. The B2B marketing video shows how Synergita brings performance management closer to people and closer to business.

SBDA B2B Marketing Video
Category : Banking Platform Example

SBDA Customer Insight is a customer-centric banking marketing platform. SBDA’s Customer Insight turns raw banking data such as transactional histories into targeted marketing and customer relationship management with a platform that marketers and product managers will love to use. The B2B marketing video provides an end-to-end solution for coordinating the campaign with other specialists needed and for launching it in a few minutes.

Kabbage B2B Marketing Video
Category : Fintech Example

Kabbage is a small business loan service that lets you apply for loans by just entering the basic business information and securely linking your revenue data from your computer or phone. The use advanced technology to review your business and let you know right away how much funding you can access. It removes the hassles of reapplying, as your credit line grow at par with your business growth. The B2B marketing video show how Kabbage can instantly provide working capital by assessing your revenue streams.

Tragging RFID B2B Marketing Video
Category : RFID Example

Tragging RFID solutions are cost-effective systems that ultimately help increase a company’s intelligence by significantly reducing its product’s wastes & theft. Thus, ensuring an accurate & fast inventory management. Their RFID tags come in different shapes and sizes making them compliant with different applications and products. The animated B2B marketing video shows how Tragging can help you quickly and accurately track your assets.

ITC Infotech B2B Marketing Video
Category : IT Management Example

ITC Infotech’s extended Product Lifecycle Management solutions allow the client to focus on product development, while managing all aspects of product evolution and service quality. This PLM video shows how ITC Infotech can implement PLM on a multi-generation business plan enabling the client to target high-impact business objectives to obtain quick returns on investment.

IBM Cloud Security B2B Marketing Video
Category : Cloud Example

Cloud security from IBM enables your business to innovate, improve defenses and improve risk. Enterprise cloud adoption requires a structured approach to security. Cloud data security is a top priority, whether your cloud is on-premises, off-premises or a hybrid. The business video is sure to keep viewers engaged while providing all the knowledge about IBM’s cloud security.

Pingdom B2B Marketing Video
Category : Monitoring Software Example

Pingdom as a business makes web performance management easy. It monitors your sites uptime, performance, transactions and is a complete website performance management tool. The website monitoring business video emphasizes Pingdom is all in one, yet simple to use performance monitoring tool.

Making of a Video : View the Process of Making Google Allo's Video

KPMG Big Data B2B Marketing Video
Category : Audit, Financial Services Example

KPMG’s open source Big data platform helps you better manage your data and find synergies within your business. Their big data platform can help companies become data driven by providing an analysis of current data situation to help companies discover areas of improvement and problems they were unaware of. The big data B2B marketing video shows how KPMG’s enhanced risk management can provide more effective operating performance.

ServiceTitan B2B Marketing Video
Category : Cloud, Field Management Example

ServiceTitan is a cloud field management platform that offers marketing ROI and conversion tracking capabilities, that links every service request call to its eventual sale or missed opportunity. It also offers mobile solutions for field workers allows them to offer visual sales presentations in the field and process invoices and credit cards instantly. The B2B marketing video details how ServiceTitan can help you improve sales and increase customer satisfaction.

VMware B2B Marketing Video
Category : Cloud Example

VMware’s vRealize cloud management platform delivers the management capabilities that allow you to effectively manage the complete lifecycle of services delivered in a hybrid IT environment. The B2B marketing video shows how VMware can help you reduce complexity and gain visibility across your entire IT services lifecycle.

nuSIEM B2B Marketing Video
Category : Cloud, SIEM Example

nuSIEM is a cloud based SIEM service that provides complete visibility of all aspects of your UTM/firewall. nuSIEM combines high speed, real-time analysis of logs with intelligent alerting and Dynamic Drill Down Reporting. The ability to scale the nuSIEM is virtually unlimited and can be quickly achieved through scale-out architecture. The B2B marketing video highlights how their threat intelligence system can help your enterprise respond to malware or unknown attacks.

Cognex Logistics B2B Marketing Video
Category : LOgistics Example

Cognex Logistics solutions helps distribution centres to increase productivity and reduce labour costs is greater than ever. One way distribution centres achieve this goal is by upgrading to digital reader technology that delivers increased read rates. Cognex barcode readers offer solutions for many logistics applications, such as those used in automated sorting, hand sorting, and bulk sorting. The 3D B2B marketing video show how Cognex solutions help companies cut costs, improve efficiencies and maximize.

The Visibility Coach B2B Marketing Video
Category : Marketing Example

With visibility coach, you can boost your small business marketing with your own, certified, experienced and affordable Coach. Visibility Coach helps their clients understand their competitors, craft messages that differentiate their business and get customers. The B2B marketing video explains how the Visibility coach delivers high-level business marketing mentors at an affordable price.

Fleep B2B Marketing Video
Category : Business Communication, Collaboration Example

Fleep is the next generation messenger built for ultimate project collaboration and business communication. Fleep is group chat for teams and businesses that fills the gap between email and various IM/texting services. They take email’s ability to contact anyone and marry it with real-time messaging. The animated B2B marketing video describes how Fleep enables communication within and across organizations.

RingCentral B2B Marketing Video
Category : Cloud, Communication B2B Marketing Example

RingCentral is a cloud unified communications and collaboration solutions for businesses. RingCentral solutions empower today’s mobile and distributed workforces to be connected anywhere and on any device through voice, video, team messaging, collaboration, SMS, conferencing, online meetings, contact center and fax. The B2B marketing video shows how RingCentral provides customers with the flexibility to customize their own workflows.

ROBOWORKS B2B Marketing Video
Category : Robotics B2B Marketing Example

Roboworks the robotic process automation from Moonshot Technologies is a solution that automates end-to-end manual processes focusing on repetitive, rules-based processes. It claims to be a personalised, digital workforce that can boost the productivity of your business. The animated B2B marketing video explains Roboworks’ automated systems features and work process.

Milner B2B Marketing Video
Category : IT B2B Marketing Example

Milner’s Managed IT Services provides your company with a cost-effective solution to maintain a dedicated fully-staffed IT department. Their managed IT Services are efficient and scalable ways to tap the kind of IT expertise that is typically found within larger corporations but for a fraction of the cost. The animated B2B marketing video shows how Milner Technology Services can provide you with a team of dedicated professionals for a complete IT service packages.


  • B2B Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • B2B Marketing Video
  • B2B Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • 3D How To Videos

Key takeaways from the above B2B Marketing Examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above B2B Marketing Examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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