Animated informational videos have been growing in popularity over the last few years; they’ve proven to be highly effective marketing tool for any kind of business. By using informational videos you can tell your audience about your product and services to promote your business or to gain more exposure. They help companies to rank on search engine.
Animated informational videos are often used to gain more exposure towards a specific product or service. These videos provide the basic knowledge about what the described product or service wants to explain. These videos help a company to stand out from the competition.
In this article we look at 20 animated informational videos that are on the spot. Watch these informational videos to get ideas for marketing your own offering. Here we go :
FICO Score Informational Video
Category : Software Company Animated Informational Example
FICO is a leading analytics software company, helping businesses in 90+ countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. FICO Score’s animated informational video shows how it provides analytics software and tools used across multiple industries to manage risk, fight fraud, build more profitable customer relationships, and meet strict government regulations.
VMware Animated Informational Video
Category : Software Company Animated Informational Example
VMware vRealize Suite delivers a comprehensive cloud management platform that can manage hybrid (multi-cloud) environments running anything from traditional to container (cloud native) workloads. vRealize speeds up the delivery of IT services through automation and pre-defined policies. VMware’s informational video demonstrate how our software forms a digital foundation that powers the apps, services and experiences that are transforming the world.
GE Informational Video
Category : Internet Solution Animated Informational Example
As the premier digital industrial company, GE coined the term Industrial Internet in late 2012. GE is one of the companies that founded the Industrial Internet Consortium to accelerate the development, adoption, and widespread use of interconnected machines and devices, intelligent analytics, and people at work. This one of the best animated informational videos that GE has created to showcase how it provides Industrial Internet solutions by optimizing production with data to improve performance and safety.
ScienceLogic Informational Video
Category : Hybrid IT Service Animated Informational Example
Hybrid IT is rapidly becoming the mainstream standard, and ScienceLogic is on the leading edge with the most advanced monitoring system for hybrid cloud infrastructures. Whether on-premises, virtual, physical, or in the public cloud, ScienceLogic allows you to see your entire infrastructure through a single pane of glass. ScienceLogic’s informational video showcases how their comprehensive, intuitive dashboards give customers a holistic look at their entire hybrid IT infrastructure.
Fiorano Animated Informational Video
Category : P2P System Animated Informational Example
Fiorano is a global Corporation with proven leadership in Integration middleware, API Management and peer-to-peer distributed systems. It operates worldwide through various affiliates and subsidiary companies. This one of the best informational videos that Firoano has created to illustrate its unique peer-to-peer architecture for hybrid cloud and microservices to expose legacy and other service in today’s hybrid data center and cloud environments.
Deutsche Telekom Animated Informational Video
Category : Telecommunications Company Animated Informational Example
Deutsche Telekom is one of the world’s leading integrated telecommunications companies, with some 168 million mobile customers, 28 million fixed-network lines, and 19 million broadband lines. Deutsche Telekom and Inmarsat combine LTE and satellite communication for fast Internet access on European flights. Deutsche’s informational video describes how it offers its customers the entire spectrum of modern IT and telecommunications services from a single source.
ClickHome Informational Video
Category : Construction Software Solution Animated Informational Example
ClickHome systematically improves all processes in your building company, from sales through to warranty. Every lead, every client, and all staff follow the same procedures with this easy to use software interface. This is one of the best informational videos that ClickHome has created to describe how it offers software that covers the full range of residential construction building company processes, from the first point of contact with the client to manage the work processes with trades, suppliers, and subcontractors.
Honeywell Animated Informational Video
Category : Aviation Services Animated Informational Example
Honeywell Aerospace innovates and integrates thousands of products and services to advance and easily deliver safe, efficient, productive and comfortable experiences worldwide. Honeywell’s JetWave is the exclusive hardware that enables business aviation aircraft to connect to Inmarsat’s global express Ka-band service jet Connex. Honeywell’s informational video showcases how it provides JetWave satellite communication for high-speed connectivity for commercial and military users globally.
Pivot IT Informational Video
Category : IT Solutions Animated Informational Example
Pivot IT Solutions’ mission statement is to help all individuals, businesses and organisations achieve their goals by implementing effective IT solutions derived from solid research and development. It designs, sells, integrates and supports IT solutions including hardware, maintenance and support, engaging clients in all aspects of their IT lifecycle management. Pivot’s animated informational video illustrates how it provides Google Apps Solutions, Web 2.0 consulting, Cloud computing, Internet Marketing, Website development, etc.
ThousandEyes Animated Informational Video
Category : Network Monitoring Animated Informational Example
ThousandEyes is a network monitoring company headquartered in San Francisco. It emerged from stealth mode and launched a new product that provides detailed visibility into the performance of cloud applications and helps IT teams resolve performance problems quickly. This is one of the best informational videos that ThousandEyes has created to showcase how it gives organizations visibility into the now borderless network, arming them with an accurate understanding of how the network impacts their applications, users, and customers.
Prezley Informational Video
Category : PR Toolkit Animated Informational Example
Prezly is a PR toolkit that helps brands share stories with media, bloggers and stakeholders. Big brands use Prezly for frictionless story management. It collaborated closely with PR agencies and in-house teams to create an effective system to manage contacts, publish stories online, and pitch these stories to contacts. Following Prezly’s animated informational video showcases how It helps them master the flow of their brand stories, across their different teams, audiences and regions.
Software AG Animated Informational Video
Category : Enterprise Software Animated Informational Example
Software AG solutions provides leading edge software that helps the federal government and its supplier communities integrate together and dramatically enhance the speed and scalability of their IT systems whether on-premise or in the cloud. This is one of the best informational videos that Software AG has created to showcase how the AgileApps platform empowers business to have a better way to track and manage service requests, respond to incidents and resolve investigations.
CSI Solutions Informational Video
Category : CRM Software Solution Animated Informational Example
CSI solutions is a company of people proud of the work they do and the solutions they provide. With integrated banking CRM software, you can use technology to manage your customer relationships. CSI’s informational video below shows how its CRM for banks can help your financial institution capture customer data so you can track, view and analyze interactions across the entire customer lifecycle, even when they are prospects.
Exabanque Animated Informational Video
Category : SaaS Solution Animated Informational Example
Exabanque is a web-based multi-bank management software to receive/view/export account statements, with any banks in Europe. It’s online software is easy to implement and simple to use, meaning new users are quickly up and running. Exabanque’s animated informational video demonstrates how their Exabanque software manage all your European accounts from a single interface.
COBIS Informational Video
Category : Banking Software Animated Informational Example
COBIS is a US-based, multinational banking software company. COBIS (Cooperative Open Banking Information System) software is used by more than 70 financial institutions. This is one of the best animated informational videos that COBIS has created to illustrate how it provides you with Smart Effortless Banking Functionality, Quick Financial Reporting and Ease in Banking Institution Management.
Axiom Animated Informational Video
Category : Cloud Hosting Solution Animated Informational Example
Axiom IO is a provider of end-to-end cloud services for best-in-class CloudStack development and Citrix Solutions for the global enterprise. They are uniquely poised to address some of the most complex challenges for forward-thinking organizations who want more from their technology. Axiom’s animated informational video shows how it provides Desktops-as-a-Service to empowers business with any time, anywhere, any device access to business applications, data, communications and IT services.
Staples Informational Video
Category : Retail Services Animated Informational Example
Staples has been offering free office electronics recycling to all retail customers in the U.S. Customers can bring any brand of office technology in any condition, regardless of where they purchased it, to Staples stores for free recycling by our recycler, ERI Direct. Informational video that Staples has created shows how Staples B2B e Waste recycling program allows businesses to easily recycle old electronics such as computers, cell phones, keyboards, telecom equipment and printers.
Cynch Animated Informational Video
Category : Website Design Animated Informational Example
Cynch Inc. is a computer services company specializing in website/application design. They are also fully staffed to provide IT support as well as any type of migration assistance you or your company may require. This one of the best animated informational videos that Cynch has created to explains what features the platform has and how it is useful to its users.
Simpplr Informational Video
Category : Modern Intranet Software Animated Informational Example
Simpplr is today’s modern intranet. It makes it possible for businesses to connect, align, and engage their entire workforce across the enterprise. It brings people-centered design to solve real world problems. Simpplr’s informational video shows how it helps companies maintain a healthy company culture and better enables distributed teams to stay connected, creating a win-win for both organizations and employees.
Mimeo Animated Informational Video
Category : Online Printing Solutions Animated Informational Example
Mimeo is the innovator of online managed content distribution and printing. Their global footprint and cloud based platform provide customers the simplest way to create, manage, and distribute content and materials they rely on to do business. This is one of the best animated informational videos that Mimeo has created to showcase how it provides the fastest, easiest, most reliable way to manage and distribute their content.
WE CAN CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above informational videos are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above animated informational videos, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.