Explainer video is a short, engaging marketing video that highlights the services and solutions of a company or explains the essential features of a product. Various companies have also started to deploy explainer videos as a key part of internal communication and have used it for onboarding & training purposes and presentations.
Companies from B2B and B2C segment both are using animated explainer videos to help them with their marketing and promotion. Animated video explainers may not be cartoony, it’s not kid stuff. We all have viewed these videos as an audience somewhere or the other, but if you are planning on creating explainer animations now, this article serves as a good base to highlight examples and suggestions.
Creating a video using animation is a great start. Within this there are a lot of varied outputs that your final video can have. The aim of this article is to show you examples of Animated Explainer Videos that are awesome, with few highlights of what makes them great. Tips for creating these video are available as Bonus at the end of the article. Enjoy the video examples :
Google OnHub Explainer Video
Category : Wireless System, Wi-FI Animated Explainer Example
Google’s official tagline for the product is, “We’re streaming and sharing in new ways our old routers were never built to handle. Meet OnHub, a router from Google that is built for all the ways you use Wi-Fi.”. With its unique circular design, OnHub, provides strong and reliable signal throughout the house and eliminates Wi-Fi dead zones. The explainer video uses flat design and simple visuals to showcase the ‘congestion sensing’ technology of the router.
Here’s our newly published article on App Explainer & Intro.
Microsoft Animated Video Explainer
Category : Cloud Software Animated Explainer Example
The Microsoft Cloud is a secure solution that can listen, learn and predict the data, turning it into actionable insight that enhances business opportunities. It brings world-class reliability and performance combined with data residency to government departments, regulated industries and other businesses. Watch the animated video explainer to see how Microsoft Cloud provides you with an agile and responsive infrastructure.
IKEA Animated Explainer Video
Category : Home Furnishing & Accessories explainer Example
IKEA launched its mobile sales tool to help its staff meet customer expectations and help make finding the perfect home decor super easy. The mobile tool helps IKEA team on the floor locate, find the best match or create a solution on the go. The animated explainer video uses great dynamic motion graphics with excellent sound & music design, and showcases the functioning of the tool.
Cisco Explainer Video
Category : IT Animated Explainer Example
With Cisco’s Internet of Things partner ecosystem, they help to ensure that businesses migrate, implement and manage connectivity of their previously unconnected assets effectively and more securely. The Cisco Innovation Centers accelerate opportunities, deepen relationships and foster innovation. The explainer video explains how Cisco helps businesses to bring their innovative ideas out in the world.
Deloitte Animated Explainer Video
Category : Management Consultant Animated Explainer Example
Deloitte is a UK-incorporated multinational professional services firm. It is the brand under which tens of thousands of dedicated professionals in independent firms throughout the world collaborate to provide audit and assurance, consulting, financial advisory, risk management, tax and related services to select clients. The animated explainer video showcases Deloitte’s empowered wellbeing program which was started to re-energize its employees.
TraQtion Animated Explainer Video
Category : Compliance & Quality Animated Explainer Example
TraQtion is a cloud-based quality and compliance software that helps retailers, restaurants and manufacturers to proactively manage their supply chain, sites and product quality all in one place. With TraQtion, you can track quality and compliance from the macro to minutiae, anticipate problems and take corrective measures, wherever you are. TraQtion created this animated explainer video to convey how seamless quality and compliance can be.
Western Union Animated Explainer Video
Category : Mobile Payment Animated Explainer Example
Western Union mobile payment solutions provides you with highly configurable channels in the industry, helping you take control of your customers’ experience and make online payments easier, safer and faster for them. Their mobile payment solution enables customers to pay from any location and from a device. The animated explainer video showcases how you can partner with Western Union Bill Payments to build and execute your mobile payment strategy.
Scripted Animated Explainer Video
Category : Content Curation Animated Explainer Example
Scripted is the leading provider of high quality, original written content. Scripted provides quality written content for thousands of customers through its curated user-base of expert writers. The explainer video depicts that where there is need for content writing, Scripted can easily provide you with the best content.
Christie’s Animated Explainer Video
Category : Art & Lifestyle Animated Explainer Example
In two and a half centuries, Christie’s has become the world’s leading art business. Selling items such as fine art, antiques, wine and real estate. Christie’s wanted to convey they can help art sellers by working together to ensure a smooth sale of their work. The animated video explainer showcases the ease and simplicity of how Christie’s manages entire engagement.
Ahrefs Animated Explainer
Category : SEO, Marketing Tool Animated Explainer Example
Ahrefs is a toolset for SEO and marketing. A complete toolset for backlink research, organic traffic research, keyword research, content marketing & more. Ranking websites or webpages is a need today, with Ahrefs it’s easy to understand what needs to be done. The animated explainer acts as a quick intro to the tools available with Ahrefs and it’s features.
Listia Animated Explainer Video
Category : Online Marketplace Animated Explainer Example
Listia is a free online marketplace and mobile app for trading goods between individuals without using money. Users earn credits for giving away items they no longer need and can then use credits to get items that other users have listed. The marketplace uses an auction system where users bid on each other’s items until the auction ends and the highest bidder wins. The animated explainer video showcases how Listia makes it easy to exchange your old stuff with the new ones.
Trippeo Animated Explainer
Category : Expense, Travel Management Animated Explainer Example
Trippeo is an expense and travel management solution that streamlines business trips with corporate travel management built right into the booking engine, so you can book according to your own needs without disrupting company protocol. Trippeo automates the expense process and offers a modern way to book business trips with an easy and mobile-first approach. The animated explainer displays how Trippeo is as good for your team as it is for your business when it comes to travel management.
Zendesk Animated Explainer Video
Category : CRM Animated Explainer Example
Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers, and the flexibility to move quickly, focus on innovation, and scale with their growth. Zendesk puts all your customer information in one place, so that communication between the business and its customers is efficient, relevant and personal. The animated explainer video showcases how Zendesk maintains its brand consistency and helps businesses improve the relationship with their customers.
Upfluence Animated Explainer Video
Category : Influencer Marketing Animated Explainer Example
Upfluence is a new San Francisco-based startup that provides a platform where bloggers and product marketers can meet up and agree on sponsored posts. They deliver the best possible experience for remunerated social publications, for both Influencers and Advertisers, by creating campaigns for their products and services. The animated explainer video highlights the concept of Upfluence and how it functions.
Onlife Health Animated Explainer Video
Category : Health & Wellness Animated Explainer Example
With a track record of proven results, Onlife Health can help your members stay healthy with our wellness solutions. Onlife Health is a comprehensive wellness solutions company. Providing you insights as well as proven success to engage your members, create a culture of health, and a seamless wellness solution. The animated explainer video is compact and covers many areas of corporate wellness program in 60 seconds.
Ipsen Animated Explainer Video
Category : Pharma Animated Explainer Example
Ipsen is a global specialty-driven biopharmaceutical group focused on innovation and Specialty Care. It develops and commercializes innovative medicines in three key therapeutic areas – Oncology, Neurosciences and Rare Diseases and also has a well-established Consumer Healthcare business. The animated explainer video highlights how efficient Ipsen’s healthcare services are.
PayPal Animated Explainer Video
Category : Online Payments Animated Explainer Example
PayPal is an American company operating a worldwide online payments system. It supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders. PayPal allows any business or individual with an email address to securely, conveniently and cost-effectively send and receive payments online. The animated explainer video showcases how PayPal works.
Teamleader Animated Explainer Video
Category : CRM Animated Explainer Example
Teamleader is an integrated online tool that makes 3500+ European SMEs work smarter with their CRM and Project Management solutions. The CRM software is user-friendly, affordable, time-saving and tailored to profit your business. CRM’s should be easy to work with, and that message is clearly conveyed with this animated explainer Video.
Navara Animated Explainer Video
Category : Enterprise Mobility & Analytics animated explainer Example
Navara app gives corporate apps which cover every aspect of enterprise mobility both from end user to IT perspective. It is very useful to corporate people as they can find enterprise apps in this one app, which make their work easy. The animated explainer video shows how Navara App provides solutions to your enterprise from user’s end and IT’s aspect.
PluraVida Animated Explainer Video
Category : Business Software animated explainer Example
PluraVida is helping participants in today’s digital ecosystem to contend with a complex, fragmented and constantly changing environment. They provide its clients with various products to manage digital content distribution and enable partner settlement and payment for their network. It’s Atmosphere and Global product lines support leading content companies as they go to market with a wide variety of partners, channels and revenue models. The animated explainer video showcases how PluraVida provides an end-to-end digital media management solutions for digital ecosystems.
Here’s our newly published article on Whiteboard Animation.
WE CAN CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- 3D How To Videos
Key take aways from the above animated video explainers are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above animated explainer video examples, it’s evident that companies are fast integrating videos into their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style of your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.