Animated Explainer Video is the art of using Motion Graphics / Animation to depict or communicate a message. Companies from B2B and B2C segment both are using animated explainer videos to create awareness, drive engagement and influence buyer decision. Animated Explainers may not be cartoony, it’s not kid stuff. We all have viewed these videos as an audience somewhere or the other, but if you are planning on creating an Explainer Video now this article serves as a good base to highlight examples and suggestions.
Creating a video using animation is a great start. Within this there are a lot of varied outputs that your final video can have. Tips for creating these video are available as Bonus at the end of the article.
The aim of this article is to show you examples of Animated Explainer Videos that are awesome, with few highlights of what makes them great. Tips for creating these video are available as Bonus at the end of the article. Enjoy the video examples :
Google OnHub Explainer Video
Category : Wireless System, Wi-Fi Animated Explainer Example
Google’s official tagline for the product is, “We’re streaming and sharing in new ways our old routers were never built to handle. Meet OnHub, a router from Google that is built for all the ways you use Wi-Fi.”. With its unique circular design, OnHub, provides strong and reliable signal throughout the house and eliminates Wi-Fi dead zones. The Animated Explainer Video uses flat design and simple visuals, and showcases the ‘congestion sensing’ technology of the router.
Here’s our newly published article on App Explainer & Intro.
Microsoft Explainer Video
Category : Cloud Software Animated Explainer Example
The Microsoft Cloud is a secure solution that can listen, learn and predict the data, turning it into actionable insight that enhances business opportunities. It brings world-class reliability and performance combined with data residency to government departments, regulated industries and other businesses. Watch the 2D animated video explainer to see how Microsoft Cloud provides you with an agile and responsive infrastructure.
IKEA Animated Explainer Video
Category : Home Furnishing & Accessories Explainer Example
IKEA launched its mobile sales tool to help its staff meet customer expectations and help make finding the perfect home decor super easy. The mobile tool helps IKEA team on the floor locate, find the best match or create a solution on the go. The animated explainer video uses great dynamic motion graphics with excellent sound & music design and showcases the functioning of the tool.
Cisco Explainer Video
Category : IT Animated Explainer Example
With Cisco’s Internet of Things partner ecosystem, they help to ensure that businesses migrate, implement and manage connectivity of their previously unconnected assets effectively and more securely. The Cisco Innovation Centers accelerate opportunities, deepen relationships and foster innovation. The animated explainer video explains how Cisco helps businesses to bring their innovative ideas out in the world.
Deloitte Explainer Video
Category : Management Consultant Animated Explainer Example
Deloitte is a UK-incorporated multinational professional services firm. It is the brand under which tens of thousands of dedicated professionals in independent firms throughout the world collaborate to provide audit and assurance, consulting, financial advisory, risk management, tax, and related services to select clients. The explainer video showcases Deloitte’s empowered wellbeing program which was started to re-energize its employees.
TraQtion Explainer Video
Category : Compliance & Quality Animated Explainer Example
TraQtion is a cloud-based quality and compliance software that helps retailers, restaurants and manufacturers to proactively manage their supply chain, sites and product quality all in one place. With TraQtion, you can track quality and compliance from the macro to minutiae, anticipate problems and take corrective measures, wherever you are. TraQtion created this animated explainer video to convey how seamless quality and compliance can be. A neatly done video overall.
Western Union Animated Explainer Video
Category : Mobile Payment Animated Explainer Example
Western Union mobile payment solutions provides you with highly configurable channels in the industry, helping you take control of your customers’ experience and make online payments easier, safer and faster for them. Their mobile payment solution enables customers to pay from any location and from a device. The animated explainer video showcases how you can partner with Western Union Bill Payments to build and execute your mobile payment strategy.
Scripted Explainer Video
Category : Content Curation Animated Explainer Example
Scripted is the leading provider of high quality, original written content. Scripted provides quality written content for thousands of customers through its curated user-base of expert writers. The animated explainer video depicts that where there is need for content writing, Scripted can easily provide you with the best content.
IBM Cloud Security Explainer Video
Category : Cloud Data Security Animated Explainer Example
Cloud security from IBM enables your business to innovate, improve defenses and improve risk. Enterprise cloud adoption requires a structured approach to security. Cloud data security is a top priority, whether your cloud is on-premises, off-premises or a hybrid. The explainer video demonstrates how cloud security can be managed at a whole new level.
Christie’s Animated Explainer Video
Category : Art & Lifestyle Animated Explainer Example
In two and a half centuries, Christie’s has become the world’s leading art business. Selling items such as fine art, antiques, wine and real estate. Christie’s wanted to convey they can help art sellers by working together to ensure a smooth sale of their work. The animated video explainer showcases the ease and simplicity of how Christie’s manages entire engagement.
Ahrefs Explainer Video
Category : SEO, Marketing Tool Animated Explainer Example
Ahrefs is a toolset for SEO and marketing. A complete toolset for backlink research, organic traffic research, keyword research, content marketing & more. Ranking websites or webpages is a need today, with Ahrefs it’s easy to understand what needs to be done. The animated explainer video acts as a quick intro to the tools available and the features.
Simple Life Explainer Video
Category : HR Management Animated Explainer Example
Simple Life puts human back in Human Resources by simplifying HR administration and benefits complexity. The platform is carrier agnostic and can work beside any third party vendors in the industry at no cost to you. Stay on top of your benefits with the ability to set up a company within a day. The video is a narrative driven animated explainer which connects very well with the target audience taking out all complexity and leaves a great mark.
Listia Explainer Video
Category : Online Marketplace Animated Explainer Example
Listia is a free online marketplace and mobile app for trading goods between individuals without using money. Users earn credits for giving away items they no longer need and can then use credits to get items that other users have listed. The marketplace uses an auction system where users bid on each other’s items until the auction ends and the highest bidder wins. The animated explainer video showcases how Listia makes it easy to exchange your old stuff with the new ones.
Comcast Explainer Video
Category : Telecommunications Animated Explainer Example
Comcast Business offers scalable voice, internet and data services for businesses of all sizes. How businesses are using Internet and Data has evolved, but the network hasn’t. Comcast Business wanted to highlight the transforming landscape and the idea behind using faster network and the animated explainer video delivers this message excellently.
Zendesk Explainer Video
Category : CRM Animated Explainer Example
Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers, and the flexibility to move quickly, focus on innovation, and scale with their growth. Zendesk puts all your customer information in one place, so that communication between the business and its customers is efficient, relevant, and personal. The animated explainer video showcases how Zendesk maintains its brand consistency and helps businesses improve the relationship with their customers.
Upfluence Explainer Video
Category : Influencer Marketing Animated Explainer Example
Upfluence is a new San Francisco-based startup that provides a platform where bloggers and product marketers can meet up and agree on sponsored posts. They deliver the best possible experience for remunerated social publications, for both Influencers and Advertisers, by creating campaigns for their products and services. The animated video explains the concept of upfluence.
Onlife Health Explainer Video
Category : Health & Wellness Animated Explainer Example
With a track record of proven results, Onlife Health can help your members stay healthy with our wellness solutions. Onlife Health is a comprehensive wellness solutions company. Providing you insights as well as proven success to engage your members, create a culture of health, and a seamless wellness solution. The animated explainer video is compact and covers many areas of corporate wellness program in 60 seconds.
Ipsen Explainer Video
Category : Pharma Animated Explainer Example
Ipsen is a global specialty-driven biopharmaceutical group focused on innovation and Specialty Care. It develops and commercializes innovative medicines in three key therapeutic areas – Oncology, Neurosciences and Rare Diseases and also has a well-established Consumer Healthcare business. The animated explainer video highlights how efficient Ipsen’s healthcare services are.
PayPal Explainer Video
Category : Online Payments Animated Explainer Example
PayPal is an American company operating a worldwide online payments system. It supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders. PayPal allows any business or individual with an email address to securely, conveniently and cost-effectively send and receive payments online. The animated explainer video showcases how PayPal works.
Teamleader Explainer Video
Category : CRM Animated Explainer Example
Teamleader is an integrated online tool that makes 3500+ European SMEs work smarter with their CRM and Project Management solutions. The CRM software is user-friendly, affordable, time-saving and tailored to profit your business. CRM’s should be easy to work with, and that message is clearly conveyed with this animated explainer Video.
Here’s our newly published article on Whiteboard Animation.
WE CAN HELP CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- 3D How To Videos
Key take aways from the above animated explainer video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above animated explainer examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.