Product design is important to an organization or a brand as it differentiates the brands from others. Product design is often the first thing the consumer sees about your product and many people make purchasing decisions primarily on the design. In order to sell your product effectively, your product design needs to be well marketed. Video marketing can be a great way to arrange the features and benefits of the product to be presented to the customer.
In this article we look at 20 Amazing Product Design Video Marketing Examples that are on the spot. Watch these videos to get ideas for marketing your own product design offering. Here we go :
Razer Ouroboros Product Design Video
The Razer Ouroboros ambidextrous wireless gaming mouse is designed to fit every hand profile, left or right, big or small, claw or palm. Powered by the 8200 dpi 4G Dual Sensor, the Ouroboros features an ultra-low 1 ms latency wireless play that is as responsive and precise as when it is corded. The product design video highlights the level of customization Razer Ouroboros offer.
Alienware 13 Product Design Video
Alienware 13 is a mighty gaming laptop that’s thinner and lighter without sacrificing performance or battery life. The new Intel Core i7 processor configuration includes 62 WHr battery with the latest generation Intel processor. It is crafted with premium features like copper cooling, Quad HD+ display and high-performance CPU and graphics. The product design video highlights how the Alienware 13 is designed to give you an awesome gaming experience anywhere, every time.
Timex IQ+ Product Design Video
Timex IQ+ Move is a smart beauty designed to help people with busy schedule keep a track of their fitness without compromising on their style quotient. Proprietary advancements allow the look, fit and feel of a traditional analog watch on a smartwatch that’s connected to your phone. The product design video illustrates Timex IQ+ as an efficient activity tracker with a traditional watch face.
HP Spectre Product Design Video
HP Spectre is a thin and light laptop built with artisan materials and striking craftsmanship to create an experience unlike anything else. Carbon fibre and aluminum craftsmanship give this device the look and feel of pure luxury. The two-tone finish on the copper-coloured spine is an example of the beauty of contrast. The product design video displays the design and technology that makes HP Spectre completely irresistible.
Sennheiser HD 700 Product Design Video
Sennheiser’s HD 700 incorporates signature sound expertise, these open, circumaural dynamic stereo headphones promises outstanding soundstage with a warm and balanced audio reproduction. Paired with specially-tuned, highly efficient drivers capable of delivering high sound pressure levels, immense audio enjoyment is available at your fingertips. The product design video invites the user the consumers to bask in true musical enjoyment with HD 700.
Mi Air Purifier Product Design Video
Mi Air Purifier, the new addition to our Mi Smart Home family that’s committed to bringing fresh, clean air to you. It filters all the impurities and produces nearly 10,000 liters of clean air per minute. It sends powerful gusts of air to the farthest reaches of your room. You can use your smartphone to control to control the purifier remotely, even when you are away from home. The Product Design Video shows the benefits of Mi Air Purifier like dual fan system, real time air quality monitor, smartphone remote control etc.
Oakley Killswitch Product Design Video
Oakley Kill Switch develops with your surroundings so your style never goes dormant, your look challenges definition and the world can’t bind you. An exchangeable bezel makes it conceivable and the scope of alternatives will keep on growing. Swap it out effectively and go from a rough jobsite look to something that puts an edge on refinement for nighttime, and deck it with a precious stone bezel for settings that request a definitive. The product design video demonstrates that with the Oakley Killswitch, you have all the opportunity and adaptability you need.
Sony α7/α7R Product Design Video
Sony aims to transform the world of full-frame photography with the introduction of its amazing new α7/α7R. It is a small and light 35mm full-frame interchangeable-lens camera with the highest image quality. This unprecedented combination of revolutionary compactness and remarkably realistic image quality with supremely natural detail will delight photographers and cinematographers seeking the best of all worlds. The product design video highlights how Sony α7/α7R combines full-frame image sensor and lens interchangeability compressed in a compact body.
Lenovo Legion Y520 Product Design Video
Lenovo Legion Y250 is a gaming laptop powered by 7th Gen Intel Core processors and NVIDIA GTX 1050 Ti discrete graphics and featuring premium audio and optional dual drive storage for added speed, it’s ready for action. A red backlit keyboard lets you play day or night, while it’s optimized thermal engineering keeps it cool for as long as you want to play. The product design video introduces Legion Y250 as a slim, lightweight, portable gaming PC, that easily plays your games.
Zenith Defy Product Design Video
Swiss watch manufacturer Zenith has a century and a half behind it and is taking having its spot in the third thousand years with another 100th of a moment chronograph development. While staying consistent with its unbelievable roots, the 21st century Defy El Primero parades champion execution: a COSC-affirmed in-house development driving a hundredth of a moment show by methods for a focal hand, with its novel and elite dynamic mark of one pivot for every second. The product design video demonstrates that with its capable 44 mm titanium case, Defy El Primero 21 turns into the ace of outrageous.
Mi 6 Product Design Video
Mi 6 is a performance monster of a new generation of Mi smartphones. There are several first moments that Xiaomi brings with it. It is the first to board a powerful Qualcomm Snapdragon 835 with 6GB of RAM. It is the first 5.15-inch smartphone to offer a dual camera with 10x digital zoom. The product design video shows highlights Mi 6 as a result of constant development and learning.
LG Inverter Refrigerator Product Design Video
LG Inverter Linear Compressor refrigerator is a new feature in LG Frost Free range of refrigerators that helps you connect your refrigerator to your home inverter. Once it is connected to the home inverter, every time power goes off, it automatically takes inverter power to run the refrigerator without any manual supervision. It has the largest space of 21 ltrs. that allows you to store more along with moist balance crisper that keeps your vegetables moist & fresh for long. The product design Video shows the outstanding benefits such as Less Noise and Energy saving of the LG Inverter Linear Compressor Refrigerator.
Vivo v5 Product Design Video
Vivo has dedicated years of persistent effort to perfecting smartphone photography and now your V5’s camera knows every beauty secret. With every image, your beautification software will make you look radiant and flawless in the most natural manner. The special feature filters out blue light to protect your vision and prevent eye strain. The 20MP front camera creates powerful high resolution images featuring extraordinary clarity and vivid natural colors with every selfie, so you always look your best. The product design Video shows the features like exquisite Design, Spectacular 20MP Front Camera, Ample Storage and New Front Moonlight Glow.
KeyFolio Executive Product Design Video
KeyFolio Executive delivers a secure attachment to your iPad Air without gooey adhesives or residue. And your iPad can be easily removed or reattached countless times without reducing the security of the attachment. There’s even an ultra-soft interior to protect your iPad screen from scratches. The product design video shows how the all-in-one KeyFolio Executive helps to protect your tablet.
Nokia 6 Product Design Video
Nokia 6 is an outstanding phone with latest Android and immersive entertainment with a bright full-HD display, Immersive sound with Dolby Atmost and 16 MP camera. It has a striking clean look, a smooth metal exterior and precise details and five colors to choose from, including a limited edition glossy Arte Black. The Product Design Video details the features that makes Nokia 6 is convenient, secure and durable to use.
Xperia XZ Premium Product Design Video
Xperia XZ Premium features the new Motion Eye, a camera so propelled it catches movement that the human eye can’t see. What’s more, with its unified design, surprising 4K HDR display and shrewd components. The new Exmor RS for versatile sensor highlights greater pixels and a forefront G Lens, for clearer, more honed pictures. The product design video highlights the photography and videography capabilities of Xperia XZ.
Asus ZenFone 3 Product Design Video
ZenFone 3 is an agile, exquisite design inspired by the beauty of nature. It is a glass-and-metal wonder that captures the world with absolute clarity. It offers aesthetic joy of Zen’s signature concentric-circle pattern, or the tactile excitement of spun-cut etchings.The product design video introduces Asus ZenFone 3 as an extraordinary smartphone for a life less ordinary.
LAVA Iris 504Q+ Product Design Video
Cruise through the ultimate test of strength with the brand new Lava Iris 504Q+ smartphone. Fashioned from the Asahi dragon-trail glass, this phone offers tough resistance to screen breakage even in the worst case scenarios. It has been pegged as a device that’s tougher than the toughest as the glass used for the screen is six times stronger than any conventional touch screen glass. The product design video provides an overview of the feel and features offered by LAVA Iris 504Q+.
FUJITSU LIFEBOOK U937 Design Video
The Fujitsu Notebook LIFEBOOK U937 is an ultra-mobile notebook for business professionals who are always on the move. It offers extraordinarily light design, weighing only 920g and an all-day battery runtime. The solid magnesium housing ensures durability while security features such as the integrated palm vein sensor keep your business data protected. The product design video shows how FUJITSU LIFEBOOK U973 provide you with best-in-class user experience.
Coolpad Note5 Product Design Video
Coolpad Note 5 comes with a clean and crisp design making it an elegant companion to your everyday adventures. The Aluminium Unibody Metal Design is sleek and extremely light, the phone is heavy on features and light in your pocket. The 13 MP Rear Camera will help capture life’s finest moments with utmost clarity. The Product Design Video shows all the best Coolpad Note 5 qualities that is sure to attract more consumers.
Key takeaways from the above video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
WWith the above product design video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these product design videos, a good start is to develop a brief of what can be the tone and style for your product design videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom product design videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next product design video requirement.