20 Amazing Instructional Animation Video Examples

In Video Production

Animated explainer videos have been growing in popularity over the last few years. They’ve proven to be a highly effective marketing tool for any kind of business. By using a marketing video you can reach out and tell your potential audience who you are, what you do and why you’re the best choice within your niche.

In this article we look at 20 amazing Instructional Animation Videos that are on the spot. Watch these videos to get ideas for marketing your own offering. Here we go :

ING Instructional Animation
Category : Banking App Instructional Demo

The ING Direct Mobile banking app is an User-friendly iPad app for ING DIRECT accounts including transaction, savings, business, home loans and superannuation. You can Choose to check the balances of favourite accounts without logging in and Set up user profiles to allow multiple customers to use the same device. It let’s you see full transaction history for your accounts, for up to three years. The Instructional Animation Video shows how ING has added a fresh touch to mobile banking with new exciting features.

eFindr Instructional Animation Video
Category : App Instructional Video

efindr is a smart app that knows which of your friends has the profession you need. People can call for any work they need, whether it’s a plumber, web designer, accountant or whoever you’re looking for. In simple words find people you need through people you know. The 2D Instructional Animation showcases how they use the power of your contacts to connect you with quality experts you can trust.

Olark Instructional Demo Video
Category : Live Chat Software Instructional Video

Olark is a live chat website that allows businesses to hike up their sales and returns by creating greater customer relation and advanced customer assistance through live chatting. It leaves the sales people with an intensive customer database. The Instructional Animation Video illustrates how the website functions for improved sales.

Sage One Instructional Demo Video
Category : Accounting Software Instructional Demo

Sage One is online accounting software designed to help make it easy for small businesses to manage their finances. Sage One Accounting offers the freedom to run your business anywhere, anytime with simple secure online accounting software & online bookkeeping software. The Instructional demo video shows how the online software can manage all accounting work with ease.

Expensify Instructional Demo Video
Category : Expense Management Instructional Animation Example

Expensify offers real-time expense reporting integrated with that takes care of all the expense management details. It lets you customize how expenses are coded to Xero accounts such as tracking categories, customer contacts and more. It lets you centrally manage your team’s corporate cards, simplify reporting non-reimbursable expenses and gain realtime insight on company spend. The Instructional demo video shows how Expensify can ensures that employee expenses are recorded accurately and submitted on time.

Newsbeat Instructional Demo
Category : Analytics Tool Instructional Demo

Nesbeat is a real time analytics tool specifically designed for news publishers. A powerful tool for understanding web traffic, Newsbeat also includes some compelling and addictive features that make it stand out from the crowd. Along with decision making data, customized dashboards, charting trends, Newsbeat also works in a sorting through direct traffic. The Instructional Video Animation demonstrates the working of the tool, focussing on its powerful real-time traffic analyzer.

Robins Financial Instructional Animation
Category : Financial Services Instructional Animation Example

Robins Financial Credit Union offerers quality financial products and services that help their members save and earn more money. Whether you are opening your first checking account, buying a car, buying a home or just curious about financial topics, Robins financial credit union is there to help. The Instructional Video Animation shows how they provide the tools you need to make smart financial decisions that will put you on the path to a bright financial future.

Making of a Video : View the Process of Making Google Allo's Video

Instantt Instructional Animation Video
Category : m-Commerce Instructional Animation Example

Instantt is a simple, secure and convenient digital platform to seamlessly consolidate ordering, payments and loyalty into a single mobile app. Xceleratics is an m-Commerce company that believes in empowering consumers by offering them a wide choice and saving them time and money, while offering merchants an opportunity to consolidate and streamline their operations and help them prepare for a digital future. The Instructional Video Animation explains the functionality of of Instantt app.

AIB Instructional Video
Category : Banking Instructional Animation Example

AIB online Banking allows you to bank when and where it suits you, and their security precautions mean your money is kept safe. It’s flexible banking 365 days a year.AIB online Banking is available to Personal and Instructional Customers who have an AIB bank account, savings account or credit card. You can Check your account transactions & balances, View your eStatements and eFee Advices and Pay bills while manage your standing orders. The Instructional Animation Video displays how AIB allows you to bank securely at a time and place that suits you.

Parts Detect Instructional Video
Category : Automotive Instructional Animation Example

Parts Detect is a mobile app that allows automotive repair professionals to find aftermarket and OEM parts within seconds. They provide a platform for sharing your products instantly to industry professionals showing location, warranty, availability and more. Their focus is to optimize speed of sale, accuracy and customer satisfaction. The Instructional Animation Video shows how easy it is to get started with Parts Detect.

Bank of America Instructional Video
Category : Banking Instructional Animation Example

The Mobile banking app allows you quick online access to Bank of America accounts. Your Mobile Banking activities are protected by industry-leading security features. This includes their Online and Mobile Banking Security Guarantee,footnotes which helps protect the customers against fraudulent Online and Mobile Banking transactions. The Instructional Animation Video shows how Bank of America’s mobile banking app gives you the flexibility to bank anytime, anywhere at the flexibility of your comfort.

Trriple Instructional Demo Animation
Category : Digital Payment Instructional Animation Example

Trriple is a next generation digital payment solution that enables the merchant to charge and accept payments from the consumer using NFC, QR code or Id number. It provides a safe and convenient mobile wallet for all your payments, from everyday payments for consumers, to faster and easier settlements for merchants. The Instructional demo animation shows how you can easily pay bills, send and receive payments through Trriple.

SYSAid IT Instructional Animation Video
Category : IT Management Instructional Animation Example

SYSAid IT service desk Software offers all the essentials in one place that are needed to manage all your IT support. It helps you get the reports, dashboards and KPIs you need to understand and communicate your IT performance and make better IT and business decisions in minutes. The Instructional Animation Video highlights the key features of the software and how it can help with IT Support.

CIBC Instructional Demo Animation
Category : Banking Instructional Animation Example

The Canadian Imperial Bank of Commerce, commonly referred to as CIBC, is one of the Big Five banks in Canada. You can use the CIBC Mobile Banking App to open a new bank account or apply for a CIBC credit card with only your smartphone anytime, anywhere. It is simple, convenient and tailored just for you. The Instructional demo animation displays how CIBC is providing banking options that fits your life.


  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above Instructional Animation videos are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above Instructional Animation videos, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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