For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.
With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :
- Overview video of a product / solutions
- Intro / Getting started video using animation & UI Mockups
- How To Videos
- Youtube Promo / Promotional Video
- Infographics / Statics bundled to create Use case videos
In this article we look at 20 Video Marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution. Here we go, enjoy the article
CURATA OVERVIEW VIDEO
Curata provides you with the most relevant content automatically, all in one place. Curata lets you discover the best content using its self learning engine. The overview video shows how Curata can eliminate your content blind spots.
3D ISSUE HUB INTRO VIDEO
Using 3D Issue Hubs, you can bring together content you have on websites, blogs, Twitter feed, YouTube account, Facebook, Tumblr and more. Your reader can then access all your content together on any device. This intro video gives highlights how 3D Issue Hubs converts your marketing content and social feeds into a digital publication.
CONTENTSTUDIO PLATFORM VIDEO
ContentStudio gives you the ability to discover topic relevant content filtered by social shares, different media types and virality. Select posts individually from your topic feeds or set up an automation campaign with your own rules to publish content automatically to your selected channels. The platform overview video shows how seamlessly ContentStudio can make content curation push-button simple.
QUUU OVERVIEW VIDEO
Quuu gives hand-curated content suggestions for social media. Quuu helps you automate parts of your social media marketing effort by sending content to your buffer queue that is appropriate to your following automatically. The overview video uses dynamic visuals to show how Quuu is the perfect marketing complement for your existing efforts.
IBM WATSON CURATOR VIDEO
IBM Watson Curator offers a guided process for transforming data into a valuable resource. It helps your organization improve the richness, relevance and value of information collections that inform IBM Watson Engagement Advisor, as well as providing governance for inquiries and responses. The solution overview video shows how IBM Watson Curator can help you transform the way you work by putting business content in motion.
RIGHT INTEL OVERVIEW VIDEO
Right Intel is a completely web-based technology application that enables agencies, marketers and consultants to collect, curate, share and collaborate on marketing intelligence. The narrative based overview video uses stunning animations to show how Intelligence Curation Platform by Right Intel can make content curation easy.
CONTENT STUDIO INTRO VIDEO
Content Studio lets you Create and share company libraries, harvest project families, search parameters, mass load content, create groups, store drafting views and more. It offers its clients full access into all of the group’s creative, production and media resources. The brilliantly crafted intro video connects with the idea of how a content curation studio should ideally function.
URLIST INTRO VIDEO
Urlist is a collaboration tool for users to discover, collect and organize their favorite links, and share the lists of links with friends. Urlist is designed to collect, share and acquire web contents in an easy and social way thanks to the simple and effective tool of the list of links. The intro video uses dynamic visuals with motion design to show how easily you can curate content.
Inoreader is not just another RSS reader – it’s a vibrant community of content curators. Your next favorite piece of content is just around the corner and you’re sure to find it with Discovery mode, user-generated subscription bundles or broadcasting channels. The intro video highlights how exploring and reading new content of your choice can be done with ease.
CROWDYNEWS OVERVIEW VIDEO
Crowdynews helps you make use of the power of social media by finding user-generated content that’s highly relevant to your own content or offering – providing your audience with a real, authentic and augmented point of view. The overview video shows how Crowdynews can augment your stories with content your readers trust.
REVRESPONSE OVERVIEW VIDEO
RevResponse enables digital Publishers to effectively monetize all forms of B2B traffic via programmatic ad technologies, native advertising, and the largest inventory of professional content. RevResponse provides you with high-value curated content that truly benefits your readers, increasing loyalty, engagement and earnings. The overview video conveys how RevResponse enables you to consistently provide high-value curated content that truly benefits your readers.
Key take aways from the above video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a video production company that can understand your requirement easily
With the above Content Curation Platform & Tools video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand Content Curation Platforms are continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting in content curation platform & tools, if you have something to share do reach out to us.