The global cyber security market is expected to grow to $170.21 billion by 2020. The kind of virus, threats and security attacks has been on a rise in past 5 years. The antivirus and malware solution have also been able to evolve from a personal one PC solution to enterprise grade protection solution. With so many variety of antivirus software out there, capturing a prospect’s interest and highlighting why product is the right fit is key.
Video marketing is increasingly being used by antivirus & malware software to market their solutions and reach new clientele.
In this article we look at 20 Video Marketing examples from antivirus & malware software that are on the spot. Watch these videos to get ideas for marketing your own antivirus solution. Here we go :
Avast Antivirus Software Video
The Avast Antivirus software includes free and proprietary cross-platform versions that provide computer security, browser security, antivirus software, firewall, anti-phishing, anti-spyware and anti-spam among other services. The software is available in 45 languages, and is primarily free, with some features requiring a license to be activated. The antivirus video displays ways in which avast keeps your machine safe.
AVG Antivirus Software Video
AVG Antivirus is an antivirus software that provides white listing, behavioral protection and cloud operations to their signature-based blocking, Resident Shield, firewall, and identity protection modules. It is one of the most well known Antivirus softwares in the world, available on all platforms, Windows, Mac, Android. The AVG antivirus video highlights the features of AVG in preventing viruses and malware from gaining entry to your PC.
Norton Security & Antivirus Pro Software Video
Norton Security & Antivirus Pro protects your device from theft, malware and viruses. Lost or stolen device? You can remotely locate it. You can scan your mobile device and SD card for malware and viruses. Auto scan new downloads and app updates. Manage protection for multiple devices with web-based security management. Optimized user interface for smartphones and tablets. The Norton antivirus video overview explains the ways in which NOrton can safeguard your device from viruses and malware attacks.
Kaspersky Lab Protection Software Video
Kaspersky Lab develops and sells antivirus, internet security, password management, endpoint security, and other cybersecurity products and services. Features include identity protection, password manager, anti malware suite etc. The animated antivirus video highlights the features of the Kaspersky Lab protection Software.
F-Secure SAFE Antivirus Video
F-Secure protects you against viruses, trojans, spyware, etc. that may collect and distribute your personal information. It safeguards your stored personal information by locking access to the device, by wiping all your information from the device and memory cards, or by helping you to find the device before it falls into wrong hands. The antivirus video shows how to keep your data secure and unbreached with F-Secure SAFE.
Avira Security Suite Video
The Avira Security Suite Stops ransomware & other threats, scans unknown files in real-time, and blocks phishing & infected sites. The suite also features an optimizer and control center, making it easy to operate and control, as demonstrated in the Avira antivirus video overview.
Malwarebytes Software Video
Malwarebytes is primarily a scanner that scans and removes malicious software, including rogue security software, adware, and spyware. It is available in a free version, which scans for and removes malware when started manually, and a paid version, which additionally provides scheduled scans, real-time protection and a flash memory scanner. The malware video explains the features of Malwarebytes and the increased security in using it.
Trend Micro Antivirus Video
Trend Micro Security provides advanced protection and privacy, helps protect you from identity theft, in addition to safeguarding against viruses, ransomware, spam, and other malware. It provides simple control screen options and clear, easy-to-understand, always-current security status reports. The antivirus video describes the easy to use features of the Trend Micro Security Suite.
McAfee Web Protection Solution Video
McAfee’s web protection and identity management solutions simplify and secure access to cloud applications while protecting organizations against advanced malware and other hidden threats. Delivering proactive and proven security solutions and services that help secure systems and networks around the world, McAfee solutions are designed to work together, integrating anti-malware, antispyware, and antivirus software with security management features that deliver unsurpassed real-time visibility and analytics, reduce risk, ensure compliance, improve Internet security, and help businesses achieve operational efficiencies as highlighted in the web protection video.
MacScan 3 Anti-malware Video
MacScan can seek out and destroy privacy threats such as blacklisted tracking cookies, leaving the rest of your browsing data in place, or free up valuable hard drive space by locating and removing unnecessary files left behind by web browsers. The MacScan malware video demonstrates how all of this is done in addition to removing malware threats.
Panda Antivirus Software Video
Parda Antivirus helps remove viruses and other types of threats and malware from your computer with real-time security. It offers a bidirectional firewall, secure wifi network, data shield, password manager along with support for mobile devices, both Android and iOS. The antivirus video highlights the features offered by Panda Antivirus.
ThreatSign Anti Malware Video
ThreatSign! is a Malware Monitoring, Alerting and Removal service for websites in one anti-malware cloud platform. This website security monitoring & malware alerting solution does not require setup, installation, and maintenance. Customers can accessed it from any computer or mobile device through a web browser. The animated malware video highlights the real-time detection of shell-codes by ThreatSign!
Damballa Advanced Antivirus Video
Damballa Advanced Threat Protection automates the discovery of your organization’s highest risk devices under criminal control, using a Verdict-based approach to Threat Protection, as opposed to an alert-based approach. Features include Protection against unknown and hidden threats, protection for any endpoint device, actionable intelligence for rapid and prioritized incident response, protection from new and emerging threats, and an easy and automated solution for fighting advanced threats. The Antivirus video provides an overview of Damballa’s program to predict and find malicious behavior.
Thirtyseven4 Antivirus Video
Thirtyseven4 Antivirus is a comprehensive, powerful security suite built with the latest state of the art technologies. Thirtyseven4 AntiVirus combines AntiVirus, AntiMalware, AntiSpyware, AntiRootkit, Firewall, and Data Theft Protection all in one to maximize protection on your Windows desktop and/or Windows server. The animated antivirus video details the features & how Thirtyseven4 antivirus tackles modern web security landscape.
Secure Hunter Anti Malware Software Video
Secure Hunter locates malicious software and eliminates it before it reaches your data. A low-cost option for malware protection, Secure Hunter hunts down Trojans, worms, spyware, ad-ware. It detects and removes malicious software lurking in startup programs, cookies, and other files and folders. The malware software video details how Secure Hunter can keep your PC safe.
AVeraSYS Antivirus Video
AVeraSYS is a cloud-based solution that provides signature‑based, zero day antivirus and anti‑spam protection, for small or medium sized businesses, in the cloud. This completely cloud‑based SMTP gateway scanning solution, helps ensure that your messaging system is free of viruses, malware, and spam, without the cost or complexity of an on‑prem security solution. The AVeraSYS Antivirus video highlights how businesses are vulnerable and an advanced solution like this can help.
CYREN Web Security Antivirus Video
Cyren’s web security is a SaaS powered by a security cloud, allowing faster and more effective threat detection. Cyren delivers this threat intelligence from the cloud in real time, wherever and whenever it’s needed – blocking over 130 million threats and detecting thousands of new, never-before-seen malicious files, URLs, IP addresses, and phishing sites. The Antivirus video highlights the all round security features offered by CYREN.
STOPzilla Anti Malware Software Video
STOPzilla antimalware is designed to Eliminate Online Threats, with an extensive Database of Malware Threats available. It provides extensive protection while using minimal CPU resources even when running in conjunction with other security software, allowing your computer to stay as fast as possible. The malware software video demonstrates the highlights of the STOPzilla antivirus software.
SecureAPlus Antivirus Video
SecureAPlus is a comprehensive computer security solution that’s guaranteed to protect you from all of today’s digital threats, such as malware and viruses, all of the time. With multiple layers of defense through its powerful yet simple Application Whitelisting, more than 10 anti-virus engines in the cloud with Universal AV, and a reliable Offline Anti-Virus. The SecureAPlus antivirus video shows how it prevents any threat from invading & gaining access to one’s data.
Emsisoft Anti Malware Software Video
Emsisoft Anti-Malware monitors all active programs in real time for dangerous behavior (Behavior Blocking) and can detect new unknown Trojans, Worms, Viruses and other damaging programs without daily updates. The animated malware video details how signature-based security ensures a very high recognition rate of known Malware such as Trojans, Worms and Viruses.
An antivirus & malware software can create the following videos :
- Antivirus overview video
- Antivirus product video
- Antivirus brand video
- 2D & 3D Animated Explainer Video
- Antivirus marketing video
- Antivirus promotional video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
With the above antivirus & malware software video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand antivirus & malware software solutions are continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting in antivirus & malware software videos, if you have something to share do reach out to us.