Marketing is a continuous effort to drive awareness or build prospects for your solution. The number of channels you can connect with an audience is growing today, while on the other end audience read, listen and watch huge amount of content everyday.
Top three things that make content effective are:
- Audience Relevance (58%)
- Engaging and Compelling Storytelling (57%)
- Triggers a Response/Action (54%)
These 3 factors can be neatly bundled in a video, hence hence video marketing has seen increased adoption by both B2B and B2C marketers.
This article highlights 20 Marketing Explainer Video Examples that are awesome to watch and created impact for their specific marketing objectives. Learn from these great example videos to create an engaging marketing explainer video for your business. Here we go, enjoy the article :
EFFICIENCY NOVA SCOTIA Explainer Video
Efficiency Nova Scotia is Canada’s first energy efficiency utility. Working with more than 100 local partners, they have helped 225,000 program participants complete energy efficiency projects, saving. They wanted to spread out the word and start new conversation of how the Non-Profit body can help businesses. The marketing explainer video serves as a great intro to the idea and how they might help you achieve better business results.
Google Drive Explainer Video
Google Drive leads the way to access and work on your files. More than a cloud storage, you can edit documents too. Your files in Drive can be reached from any smartphone, tablet, or computer. So wherever you go, your files follow. This marketing explainer video uses 3D animation to provide a glimpse of Drive and it’s features.
ACCESS Marketing Explainer Video
Access is supply chain management software that can aid companies in decreasing costs, managing waste and enhancing production quality. One of the key features of this supply chain management software is its effective integration of sales and billing, and it also provides tools that can be easily integrated and configured for tracking your supply chain’s key performance indicators. The 3D marketing explainer video shows how using Access helps businesses streamline their warehousing, production, planning and finances.
Trippeo Travel Management Solution Video
Trippeo is an expense and travel management solution that streamlines business trips with corporate travel management built right into the booking engine, so you can book according to your own needs without disrupting company protocol. Trippeo automates the expense process and offers a modern way to book business trips with an easy, mobile-first approach. The animated marketing explainer video displays how Trippeo is as good for your team as it is for your business when it comes to travel management.
CAPGEMINI Marketing Explainer Video
Capgemini’s integrated supply chain management, planning & execution solution synchronizes all supply and demand plans with execution processes across your supply chain, allowing you to read and react based on customer demand and actual sales. They offer flexible, sustainable and technologically robust solutions to help you integrate your value chain, from suppliers to customers, based on their Integrated Planning & Execution model. The marketing explainer video details how an organisation can achieve better margins, cost reductions, and improvements to efficiency and working capital through Capgemini’s SCM tool.
DELOITTE’S ERM Explainer Video
Deloitte Advisory brings together the full breadth of its capabilities into a comprehensive suite of solutions designed to help you increase the performance of the extended enterprise and help your organization achieve your strategic business objectives. The beautifully crafted marketing video explainer shows how Deloitte’s Enterprise Risk Management can help you strategically manage corporate exposure to the action of third parties.
Planview Product Innovation Lifecycle Marketing Video
Planview Product Innovation Lifecycle solution integrates innovation strategy with projects to meet revenue targets and apply resources to the most valuable opportunities. Planview’s product innovation solution streamlines your prioritization and planning process – simplifying your analysis of products and projects against criteria such as technical viability, financial impact, resource capacity. The marketing explainer video shows how Planview solution gives organizations visibility to make decisions with confidence.
ZOHO INVENTORY Explainer Video
ZOHO Inventory is an online inventory management software that helps you manage online and offline orders and keep track of stock levels across multiple channels. It significantly reduces the troubles you face with multi-channel selling. Zoho Inventory integrates with Amazon, eBay, Shopify and Etsy, so your items, contacts and sales orders in these channels are imported automatically. Zoho Inventory has a real-time dashboard and a robust reporting feature. This online inventory management software video shows how you can optimize purchases and inventory levels and get critical insights about your businesses anytime with ZOHO inventory.
Transition Technologies PLM Marketing Explainer Video
Transition Technologies PLM software offers comprehensive capabilities to help manufacturers with all phases of the product development lifecycle. Helps manage complex, cross-functional processes, coordinating the efforts of distributed teams to consistently and efficiently develop the best possible product. The animated marketing explainer video shows how their software can help you develop products that are competitive, cost-effective, and high quality.
AT&T Fleet Manager Marketing Video
AT&T Fleet Manager is a powerful web-based location and telematics solution that provides fleet managers with real-time and historical GPS-based information for efficient fleet management, including vehicle and driver performance, comprehensive mapping capabilities, and an in-depth suite of configurable reports. Wireless, wireline and Wi-Fi solutions, highly-secure platforms without network as a foundation and end-to-end management to address those challenges and mobilize businesses, large and small are possible by using the AT&T Fleet Manager. The marketing explainer video explains how AT&T can mitigate risk by detecting and addressing current and anticipating future fleet management challenges.
TITAN School Solutions Explainer Video
TITAN is a scalable cloud school solution that makes school operations stronger, more effective and efficient. They provide simple straight-forward, yet comprehensive management and communications tools with a revolutionary, all-inclusive subscription model.TITAN School Solutions is a company of school information technology veterans with a passion for improving operations in education. The marketing explainer video portrays how TITAN can reduce workloads and streamline school operations.
ICT MES Solution Explainer Video
ICT’s MES solutions are provided as a suite of applications that combine visibility into real-time production status; traceability and genealogy of manufactured products; performance analysis of production operations to identify trends and weakness; paperless management of production processes to reduce overhead; and operator instruction in the form of schedules, recipes, operating instructions, and batch records. The marketing explainer video provides an overview of how ICT can help you integrate business critical information into your production process.
TEAMLEADER CRM Marketing Video
Teamleader is an integrated online tool that makes 3500+ European SMEs work smarter with their CRM and Project Management solutions.The CRM software is user-friendly, affordable, time-saving and tailored to profit your business. CRM’s should be easy to work with, and that message is clearly conveyed with this TeamLeader marketing explainer video.
GREENPAGES PRODUCT Marketing Video
GreenPages Cloud Management as a Service (CMaaS) provides the right management tools to deploy environments through an enterprise command center approach that gives a singular view into physical, virtual and hybrid cloud workloads. The cloud marketing explainer video shows how Greenpages can reduce hardships of cloud management by equipping you with enterprise-class management solution.
ARCHDESK Marketing Explainer Video
Archdesk is an all-in one solution for the construction industry.. Archdesk will help you manage and scale your business with advanced access control, custom procedures and advanced in-sights.The animated marketing explainer video shows how Archdesk can eliminate the obstacles faced in the construction process.
API Healthcare Software Marketing Video
API Healthcare is a GE Healthcare company that offers healthcare workforce management software.The company is best known for providing technology to the healthcare industry. API Healthcare offers integrated workforce management technology to the healthcare industry, providing solutions for both health systems and staffing agencies. It offers its solutions to monitor and control labor costs, address staffing challenges, automate time and attendance, track and manage human resource data, and manage temp staffing on demand. The marketing explainer video shows how API is a reliable platform for healthcare workforce management.
KPIT MES Solution Marketing Video
KPIT combines extensive manufacturing industry experience and manufacturing execution systems expertise to deliver stellar MES solutions for businesses. Their solution seamlessly integrate with PLM, ERP and shop floor through preconfigured adapters to improve asset utilization and reduce production time. The animated marketing video explainer details how KPIT can help your business achieve manufacturing excellence by providing real-time visibility and higher control over all manufacturing operations.
Azavista Marketing Explainer Video
Azavista is an all in one event management solution that solves the long-standing frustrations of corporate event and conference professionals. The software makes executing successful events simple and affordable. Their event management solution improves event experience, streamlines event planning, and provides data-driven reporting. The marketing video explainer demonstrates how Azavista can help you grow, track and boost your event’s performance.
HOLVI Marketing Explainer Video
Holvi combines everything a modern entrepreneur needs in one digital business account. The useful built-in business apps like paperless bookkeeping and invoicing will help you to focus on your core competences again. Holvi does all the daunting tasks and be a Maker and Doer again. The marketing explainer video looks simple and crisp with abstract 3D animation and compelling narration.
IBM CLOUD SECURITY Explainer Video
Cloud security from IBM enables your business to innovate, improve defenses and improve risk. Enterprise cloud adoption requires a structured approach to security. Cloud data security is a top priority, whether your cloud is on-premises, off-premises or a hybrid. The finely crafted animated marketing video explainer is sure to keep viewers engaged while providing all the knowledge about IBM’s cloud security.
Key take aways from the above marketing explainer video examples are :
Advids can help you in the video production of the following :
- Marketing explainer video
- 2D & 3D Animated marketing video
- Whiteboard marketing video
With the above marketing explainer video examples for website it’s evident that companies are fast integrating videos in their sales campaigns and various other touchpoints. If you planning to develop these videos a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom marketing explainer video based on your brief. With a complete video production services plan at a fixed price , our design team works right from concept development , to art design and animation. Having created 800 plus animated marketing explainer videos for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with your next marketing explainer video requirement.