How business are using animation today to create video marketing content is quite amazing. The buzz word “Explainer videos” or “Animated Marketing Videos” has seen great acceptance and usage. From giants like Microsoft to startups everyone is creating videos for their communication. There are numerous things you can accomplish using animated marketing videos. Some of the more widely used applications are:[su_list icon=”icon: arrow-circle-o-right”]
- Overview video of a product / solutions
- Intro / Getting started video using animation & UI Mockups
- How To Videos
- Youtube Promo / Promotional video
- Infographics / Statics bundled to create Use case videos
In this article we highlight 20 Stunning Animated Marketing Video Examples Worth Watching that are awesome to watch and definitely worked for the products or solutions they represent. Learn from these great example videos to creating an engaging marketing video for your business. Here we go, enjoy the article :
Google ONHUB Video
We ask Wi-Fi to handle a lot. Meet OnHub, the router from Google that’s built for fast Wi-Fi on all your devices.The new Google Wifi system provides a different way to improve your wireless network. It replaces your existing router, and it’s a system of points that you place around the home to put an end to dead zones while delivering fast connectivity to every room and every devices. This 2D animated marketing video uses flat design and simplified visuals. OnHub video sends a clear messaging out, helping an user connect with the core idea.
Traqtion Overview Video
With Traqtion, you can track quality and compliance from the macro to minutiae, anticipate problems and take corrective measures, wherever you are. Working in the cloud, you and your suppliers can access the system anytime, anywhere, so you are always in the loop. TraQtion created this 2D animated marketing video using dynamic animation to convey how seamless Quality and Compliance can be.
ICLICK Interactive Video
iClick Interactive is a leading digital marketing and ad tech solutions company in Asia connecting worldwide advertisers.They connect advertisers to the right audience around the globe. The proprietary platform, which boasts cross-channel and cross-screen capabilities, transforms data into insight, action and performance.This informative animated marketing video highlights how advertiser can connect with right message at the right time with programmatic advertising.
SIZMEK Overview Video
Sizmek is an open Ad management company that works with brand marketers, agencies, publishers and trading desks to build and target ads to reach audiences across the globe, connecting you with the right audiences across channels, both programmatic and direct. This minimal animated video using simplified visuals to make the video appealing.
TEAMLEADER CRM Intro Video
Teamleader is an integrated online tool that makes 3500+ European SMEs work smarter with their CRM and Project Management solutions.The CRM software is user-friendly, affordable, time-saving and tailored to profit your business. CRM’s should be easy to work with and that message is clearly conveyed with this well narrated animated marketing video.
CAYZU Helpdesk Overview Video
Cayzu Help Desk makes it easy & natural by integrating and showing conversations in real-time from multiple channels on a single screen. Staying connected with your customers and collaborating in real-time is an integral part of delivering great customer service.This Cayzu animated marketing video uses impressive narration to convey how a help desk tool should function.
Highpoint Security Solutions Video
High Point Networks security solutions helps address potential security risks before they become an issue and then provide security options tailored specifically to meet your business needs. The creative animated marketing video presents a great narrative and the features of High point Networks security solutions as a package.
BUZZMETRICS Intro Video
Buzzmetrics is a proprietary technology that scans through all social networks, forums, blogs, news sites, classifieds and retailers to collect all discussions into a database. From here consumers’ discussions can be extracted and analysed in Category, brand, campaign and product level. This animated marketing video creatively displays how to track consumer behaviour across social media channels using Buzzmetrics.
KROMO App Intro Video
The Krome App lets you order your favorite photos on prints & photo gifts just the way you want. Krome App connects the idea of having the best memories from your photos on phone to the wall painting using their simple app. This app marketing video highlights the ease of actually getting the photo printed as your desired all through an app.
Playdata Monitoring Overview Video
A global broadcast monitoring solution, Playdata seeks to help advertisers monitor their campaigns. They provide data and analytics that help advertisers accurately measure the number of impressions their adverts get simultaneously, across multiple broadcasters. The animated marketing video addresses the benefits of broadcast monitoring of your ads and is a good example of B2B animated video marketing.
Fieldlens Overview Video
Fieldlens takes chatter from your field crew and turns it into actionable project Insights, instantly. It knows what each member of your team needs to do now and reminds them. This video example shows how animated marketing videos can even benefit businesses from industry like Construction Management.
IGLOO Product Video
iGloo is a Website Builder software that you can only do the Drag and Drop with a few clicks. Gloo software is light weighted for using website editor, thus the back end speed is great.The animated marketing video combines dynamic animation along with UI to show easy the entire solution is.
Copper Project Management Overview Video
Copper is the web’s best Project Management and Task Manager. Manage your People, Projects, and Profits with Copper Project Management Software. Manage your projects, tasks, files, people, clients, and billing. From Large multi-national projects to small home-based ventures, Copper Project simplifies work processes as an affordable and invaluable executive tool. The fun and animated marketing video shows how projects can be streamlined using Copper.
IKEA Sales Tools Video
IKEA launched its mobile sales tool to help its staff meet customer expectations and help make finding the perfect home decor super easy. The mobile tool helps IKEA team on the floor locate, find best match or create a solution on the go. The product animation used in the video is dynamic motion graphics with excellent sound & music design which works as a great marketing video.
Ahrefs Introduction Video
Ahrefs is a toolset for SEO and marketing. A complete toolset for backlink research, organic traffic research, keyword research, content marketing & more. Ranking websites or webpages is a need today, with Ahrefs it’s easy to understand what needs to be done. The minimal animated marketing video acts as a quick intro to the tools available with Ahrefs.
Splunk Overview Video
Splunk can bring together all the types of data required to understand what’s normal and what’s not. Quickly and accurately determine threat activity and your security posture. Using Splunk software you can look at tens of terabytes of security point solution data, credentialed user activity data and bring in contextual data locked in key business systems. The overview video shows the types of enterprise security threats and how Splunk can secure it with this great animated marketing video and a strong storyline.
Jazzro Intro Video
Jazzro helps small businesses and sales team receive more referrals, close more sales and make more money. Jazzro creates, manages and optimizes your digital advertising campaigns for you. Using Jazzro’s advertising networks, your business can reach over 90% of global internet users spanning across two million sites. The animated marketing video highlights and markets the ad platform capabilities and how you can benefit with the help of great animation.
ORATARO Overview Video
Orataro is the ultimate school to parent communication tool. The Mobile App provides schools with an easy way to tell parents and guardians everything they need to know about school news and every minute detail about a child’s activity in school. This animated marketing video highlights the hassles of school and parent communication, while introducing their mobile app as a perfect solution.
Kentico Marketing Video
Kentico a Marketing Automation Software focuses on driving User Engagement by understanding user behaviour on a website. The product demo shows how web browsing gets automatically connected with marketing campaigns to drive sales.This animated marketing video highlights how Kentico automation can drive higher business results using intelligent marketing.
Onlife Health video
With a track record of proven results, Onlife Health can help your members stay healthy with our wellness solutions. Onlife Health is a comprehensive wellness solutions company. Providing you insights as well as proven success to engage your members, create a culture of health, and a seamless wellness solution. The professional animated marketing video is compact and covers many areas of corporate wellness program in just 60 seconds.
Key take aways from Animated Marketing Video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
- Bonus tip – Keep time on your side, to achieve perfection. Do not rush
Advids can help you in the 2d & 3d video production of the following :
- Animated Solution Overview Videos
- Solution Explainer Video
- Animated Overview Video
With the above animated marketing video examples for website it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you planning to develop these videos a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom animated marketing video based on your brief. With a complete video production services plan at a fixed price , our design team works right from concept development , to art design and animation. Having created 1200 plus animated marketing videos for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with your next animated video marketing requirement.