Though businesses have been around since the first civilizations, it doesn’t mean we have to stick to the traditional methods. Think about it, we’re not sticking to the barter system are we? Time changes a lot of things, and businesses are no exception. And as a business changes, so does its identity. Now there can be any number of reasons for business changing its norm. Change in names, values, traditions, ownerships, development, bankruptcy, but as brand changes its identity, it brings new light and form with it.
In this article we look at 20 Company Rebranding Video Marketing examples that are on the spot. Watch these videos to get ideas for marketing your own company rebranding. Here we go :
eBay Company Rebranding Video
A customer-to-customer and business-to-customer e-commerce platform, eBay is a multinational corporation founded in 1995 is now a major player in e-commerce sector. Started as an online auction and shopping website in which people and businesses buy and sell goods and services worldwide later it incorporated many other forms of trading styles that has since become a norm. The eBay company rebranding video introduces the new look of the brand.
Dancker Company Rebranding Video
Serving since 1829, Dancker is an interiors solution provider that helps improve and optimise your home and working space. Its services includes architecture, furniture and technology and also provides paint, wallcoverings & imaging, asset & inventory management, facility management support and technical services. The company rebranding video shows the evolution Dancker with the advancement in technology.
Booker Company Rebranding Video
A cost effective, convenient cloud-based solution for spa and salon, Booker takes care of online bookings, point-of-sale, membership and loyalty programs to acquire new clients and keeping the existing clients happy. Now beat the competition with this all-in-one new platform, described in the company rebranding video.
AashtoWare Company Rebranding Video
A software suite for designing and managing transportation infrastructure projects and assets, AashtoWare is one of the most effective softwares with its products like Projects, Pavements, Bridge, Safety, Right of Way and many other, each contributing to transportation management helping prioritize where and how funds should be spent, rapid creation of reports and consistency through changes in state leadership. The company rebranding video describes the changes and how AashtoWare has used this opportunity to make changes in the products itself.
TMIG Company Rebranding Video
The Information Management Group(TMIG) is a New Zealand based company that works on problems regarding information management. With origins dating back to 1964 as a service provider in New Zealand, TMIG today, is known to be a proven information management problem solver who continue to grow by providing smart, cost-effective and innovative, information management solutions. As shown in company rebranding video, TMIG has rebranded itself and is moving forward to make our lives simpler by helping store, manage, integrate and access important information securely, compliantly and effortlessly.
Carya Company Rebranding Video
Founded as the Associated Charities in 1910, it was largely known as Calgary Family Services since 1947. Today its called Carya, which is a society within Calgary communities that encourages people of Calgary to discover their full potential and build flourishing relationships with their families and community. Their program offers a full spectrum of counselling and development service for people of all ages in the community. The inspiring company rebranding video shows the power of community and how it can help an individual.
BTCC Company Rebranding Video
Formerly known as BTCChina, the global mining pool of Bitcoin rebranded as BTCC in September 2015. BTCC offers its services as digital currency exchange, bitcoin mining, payment processing and consumer wallet. The company rebranding video advertises the new name and brand of BTCC.
APRA Company Rebranding Video
‘American Prospect Research Association’ which later became ‘Association of Professional Researchers for Advancement’ is a leader in strategic practices and has set a goal of utilizing analytical skills, data-driven insights, and collaborative relationships to advance the missions of philanthropic institutions. ARPA’s company rebranding video provides a glimpse of its set goals and vision.
O&TS NBC Company Rebranding Video
In the business of broadcast, cable and film business, to keep the NBCUniversal a leader in media communication, their Operations and Technical Services(OT&S) dept, execute many critical actions like TV operations, field and production operation, studio operation, international operations and technology, business services and security as shown in the company rebranding video.
Yahoo Company Rebranding Video
One of the pioneers of early internet era, Yahoo is an internet service provider founded in 1994. Aside from its web portal Yahoo! Search engine its other services like Yahoo! Directory, Yahoo! Mail, Yahoo! News and many other also acclaimed visitors. In 2017, Yahoo’s internet business got acquired by Verizon Industries. The company rebranding video shows the different changes Yahoo has gone through over the years.
Al Mouj Company Rebranding Video
A thriving and freehold waterfront community, Al Mouj is a spread along the coast of Muscut, the capital of the Sultanate of Oman. Comprised of residential properties, Al Mouj offers an outstanding lifestyle and leisure experiences through green spaces, inland waterways, pedestrian walkways and a standard 18 hole links golf course. The company rebranding video of Al Mouj provides a brief on the company profile and new logo.
D&AD Company Rebranding Video
Recognised as a shining symbol of the very highest creative achievement, D&AD award focuses on different areas of the creative field. D&AD New Blood award is directed towards 24 and under artists by providing them with an opportunity for brighter future and ultimate industry leg-up. D&AD Impact awards celebrates the merger between creativity, businesses and brands to make a real and positive difference to the world. As shown in D&AD company rebranding video, D&AD is making an effort to make a difference in the world through creative achievements.
Hallmark Company Rebranding Video
Owned by Hallmark Cards and in collaboration with Crown Media Holdings came Hallmark Channel. Hallmark Channel programs primarily focuses on family oriented television, movies and mini-series. The company rebranding video of Hallmark Channel uses its plum color as a theme with a mix of other color to match programming ID to take viewer through a memory lane of different shows.
Deloitte Company Rebranding Video
Collaboration of independent professional from firms throughout the world to provide audit, consulting, financial advisory, risk management, tax and related services to select clients, under the brand name Deloitte. Members of Deloitte Touche Tohmatsu Limited(DTTL), each mamber provides services in particular geographic areas with subject to the laws and professional regulations of the particular country or countries. The company rebranding video shows the changes it’s going through at the same time assures viewers that it’s essence is still the same.
Engadget Company Rebranding Video
Operated by American Online(AOL), Engadget is a daily blog post focusing solely on upcoming technological gadgets and consumer electronic. As a multilingual operation, Engadget runs a total of 10 blogs of which four are english and six in other international versions written by independent editorial staff. The company rebranding video of Engadget mesmerizes viewers and engages them with excellent graphics and animation.
Integer Company Rebranding Video
When Greatbatch Medical, Lake Region Medical and Electrochem merged, they formed one of the largest medical device outsource manufacturing company known as Integer. With advanced surgical and orthopaedics, cardiac & vascular, research design & development and many other reasons, makes Integer an ideal partner in medical services. The company rebranding video provides a brief company history and introduces the company logo.
Würth Elektronik Company Rebranding Video
As one of the leading groups in the terminal blocks, connectors, fuse-holders and sensors markets, Würth Elektronik Stelvio Kontek builds every component from scratch to the final product, creating standardized & customized solutions for their clients, using dedicated equipment high-end technology. The company rebranding video shows Würth company’s diversification in manufacturing and the way it affects our daily lives.
Bank ABC Company Rebranding Video
Founded in 1980 and incorporated as Arab Banking Corporation B.S.C, Bank ABC is an international bank with network spreading across 5 continents, is located in Manama, Kingdom of Baharain. Trade Finance, Treasury, Project & Structured Finance, Syndications, Corporate & Institutional Banking and Islamic Banking are some of the services provided by Bank ABC. The company rebranding video shows the transformation of company logo from the former to current one indicating a new beginning and assurance of strong traditional values in new technological front.
NN Investments Company Rebranding Video
An investment company with a global view, a keen eye for new opportunities and a proven track record of putting clients first, NN Investment main focus is to partner with clients and to make sure to achieve client’s financial goal. The company rebranding video ING Investment Management communicates its changed name to NN Investment Partners becoming asset manager for NN Group.
SOCAR Company Rebranding Video
With a vision to become a vertically integrated international energy company resting upon advanced experience on operation efficiency, social and environmental responsibility. The State Oil Company of the Azerbaijan Republic (SOCAR) is involved in exploring oil and gas fields, producing, processing and transporting oil, gas, and gas condensate and supplying natural gas to industry and the public in Azerbaijan. The company rebranding video takes the viewer through various visual changes the SOCAR company logo had gone through the passing years.
Key takeaways from the above video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above company rebranding video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these company rebranding videos, a good start is to develop a brief of what can be the tone and style for your company rebranding videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom company rebranding videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next company rebranding video requirement.