The most effective way for an enterprise to market its brand in these times is definitely through video marketing.
Video marketing allows the target audience to get a complete visual tour of the brand’s product and it’s features. A visual campaign has the power to capture the audience absolutely. Brands can be marketed through video to create a lasting and powerful impact in the market.
In this article we look at 20 Exemplary Brand Advertising Videos that are on the spot. Watch these videos to get ideas for marketing your own brand advertising offering. Here we go :
Johnson’s Baby Brand Advertising Video
Johnson’s Baby is an American brand of baby cosmetics and skin care products owned by Johnson & Johnson. JOHNSON’S® products are specially formulated and clinically proven safe and effective for babies delicate skin. The brand advertising video products the Bubble Baby Bath & Wash in a compelling narrative format.
Oriflame Tycoon Brand Advertising Video
Oriflame is one of the fastest growing beauty companies selling direct. They offer a wide range of high-quality beauty products as well as a unique opportunity to join their sales force and start your own business. They claim to use natural ingredients in their products. The brand advertisement video markets the perfume for men in a very straightforward manner.
Samsung S7 Brand Advertising Video
Samsung Galaxy S series refers to the high-end/flagship Android smartphones in the Samsung Galaxy series and includes Super Smart devices of the Galaxy series, manufactured by Samsung Electronics. The Galaxy S7 claims to be more than a phone. With water resistant, expandable storage and fast wireless, it’s more like a virtual reality machine. The 3D brand advertising video showcases the features of the latest offering from Samsung.
Sealy Mattress Brand Advertising Video
Sealy is an American brand name in the mattress market. They claim to go above and beyond industry standards to ensure the mattress will last for years to come. All of their mattresses are rigorously tested for quality, comfort and support. The brand advertising video introduces the Sealy Hybrid mattress in a captivating animation.
Generac Brand Advertising Video
Generac Industrial Power is one of the largest suppliers of power generation equipment with an intense focus on innovation creating a disruptive force in the marketplace. Generac has designed and manufactured diesel, natural gas and bi-fuel generators that can work alone or be paralleled to provide you with genset solutions. The Generac home backup generator senses a loss of utility power and restores your home’s power in an instant. The animated brand advertising video demonstrates the features of the backup generator.
Listerene Brand Advertising Video
Listerine is a brand of antiseptic mouthwash product. LISTERINE daily use mouthwash claims to help look after your whole mouth. “Great Moments in Listory” is an animated video series retelling origins of Listerine. The 2D brand advertising video is a part of this series which acts a compelling marketing tactic.
Havells Brand Advertising Video
Havells India Limited is the country’s leading Fast Moving Electrical Goods (FMEG) manufacturer, producing a wide range of world class industrial and consumer electrical products. The Company has an extremely strong global presence. The 3D brand advertising effectively puts forth the features of the Havells compact hair dryer.
Costa Sunglasses Brand Advertising Video
Costa claim to create the clearest polarized performance sunglasses, which can also be used for water sports. The brand is based in Miami. The brand advertising video has been created in a story format,inspiring the audience to explore their world and live a richer life, along with marketing the brand name effectively.
Overture Brand Advertising Video
Overture is Barco’s software-based A/V Control solution that uses the company’s normal network infrastructure to manage all A/V devices. Unlike conventional systems, which use proprietary programming languages and are overwhelmingly hardware-based and distributed, Overture software only needs to be configured. Therefore the system can be set up quickly and easily.The animated brand advertising video gives a brief intro to Overture.
Christie’s Brand Advertising Video
Christie® is the leading global provider of innovative visual, audio and presentation products. Our solutions capture people’s imaginations with stunning images, dynamic audio and powerful presentation tools, helping our clients create and share the most memorable experiences. The brand advertising video is essentially a corporate video that talks about the enterprise.
InstaShow Brand Advertising Video
InstaShow is a wireless solution that ushers opportunities in network collaboration without additional facility investment or training. Any business customer, even those without WiFi infrastructure, can deploy InstaShow for employees and visitors to enjoy simple and quick wireless presentation without awkward moments setting up, enabling instant teamwork for inspirational results. The 2D brand advertising video gives a sneak peek into the plug and play device.
NEC Brand Advertising Video
NEC is a leading global provider of innovative and integrated IT and networking solutions, delivering a complete portfolio of mobile and broadband networking infrastructure, various security solutions, innovative cloud platforms and proven applications that meet the complex and changing needs of our customers. The brand advertising video briefly explains the benefit of an electric vehicle.
Baume & Mercier Brand Advertising Video
The Swiss luxury brand Baume & Mercier has had a proud track record of producing watches that consistently embody an ideal of excellence and affordable luxury for everyday living. Today the Maison enjoys international recognition and is still committed to perpetuating this heritage. Current collections include the Clifton line that features an urban character, the sporty-chic Capeland, the timeless Classima recently revamped for men and women as well as the rectangular shaped Hampton. The animated brand advertising video promotes and shares the spirit of the holidays around the world, promoting the brand name effectively.
Biotherm Brand Advertising Video
Biotherm is a pioneer in skin biology. They claim to use the resources of the earth’s living waters in advanced skin solutions that work deep and in optimal affinity with your skin. Through their expertise in biotechnology, they infuse highly efficient aquatic ingredients in their products. The brand advertising video talks about how Biotherm creates PUREFECT SKIN with L.Digitata extract, Zinc and anti-shine ingredients.
Dell Brand Advertising Video
Dell manufactures, sells, repairs and supports personal computers (PCs), servers, data storage devices, computer software, computer peripherals, HD TV’s, cameras, printers and electronics built by other manufacturers. The Dell 2.1 Speaker System – AE415 provides a high quality sound experience that fits neatly into almost any desktop setup. The brand advertising video gives an introduction to the features of the speaker system.
Canon MFD Brand Advertising Video
Canon is a Japanese multinational corporation specialized in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, steppers, computer printers and medical equipment. Canon A3 Multi-Function Devices offers unique feature of Accelerated Paper Feed Mechanism which avoids multiple paper pick at a time & Vertical paper Path reduces the paper jam. The brand advertising video paints a very realistic picture and promotes the Canon brand name.
LG H4 Brand Advertising Video
Music Flow H4 is LG’s newest speaker technology. It has Google Cast built-in so you can cast your favorite music apps, customize your home audio experience with Multi-Room Mode and connect it’s speaker to your network via Wi-Fi to access music from compatible mobile devices, NAS drives, PCs and internet streaming services. The brand advertising video promotes the speaker technology from LG quite effectively.
Electrolux Brand Advertising Video
Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users.The new Electrolux BridgeBurner gas hob has special burners you can transform into a bigger single heat zone. Ideal for large pots or a grill, the BridgeBurner gives you the flexibility to cook big or small whenever you want. The brand advertising video acts as a teaser to the new hob.
Midea Brand Advertising Video
Midea specializes in air treatment, refrigeration, laundry, large cooking appliances, large and small kitchen appliances, water appliances, floor care and lighting. It is the world’s largest producer of major appliances and the world’s No.1 brand of air-treatment products, air-coolers, kettles and rice cookers. The brand advertising video shows how their air conditioners contain several unique features and simple, but clever processes to provide you cool air for reasonable prices.
Voltic Brand Advertising Video
Voltic is a unique brand that has remained the market leader for twenty-one years and still counting. Voltic has become a generic name for mineral and bottled water in Ghana through the provision of world-class products known for good quality and natural freshness. The brand advertising video explains the difference between natural mineral water and other types of bottled water.
Key takeaways from the above video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above brand advertising video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop brand advertising videos, a good start is to develop a brief of what can be the tone and style for your video. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom brand advertising videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next brand advertising video requirement.