20 Bioinformatics Service & Solution Video Marketing Examples

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To study how normal cellular activities are altered in different disease states, the biological data must be combined to form a comprehensive picture. The field of bioinformatics has evolved such that the most pressing task now involves marketing of various technology and services related to it.

What better way to to ensure that these bioinformatics services reach the target audience, other than video marketing strategies?

In this article we look at 20 Bioinformatics Service Video Marketing examples that are on the spot. Watch these videos to get ideas for marketing your own bioinformatics services offering. Here we go :


Bayer Bioinformatics Service Video

Bayer is a global enterprise with core competencies in the Life Science fields of healthcare and agriculture. They develop new molecules for use in innovative products and solutions to improve the health of humans, animals and plants. Their Research and Development activities are based on a profound understanding of the biochemical processes in living organisms. The bioinformatics service video talks about how their comprehensive pharmacovigilance systems are operated by their dedicated professionals.

InsideDNA Bioinformatics Service Video

InsideDNA makes drug discovery faster and cheaper with artificial intelligence and genomics. They help biotechnology companies to find novel drug targets or to re-target their existing compound libraries for novel therapeutic usage. InsideDNA boasts to be the best place to search and run bioinformatics tools online, analyze and store genomic data, publish pipelines and collaborate in research. The bioinformatics service video showcases how it is a computing platform for reproducible research in bioinformatics, genomics and life science.

Thermo Fisher Bioinformatics Service Video

Thermo Fisher Scientific Inc. is one of the world leaders in serving science whose mission is to enable their customers to make the world healthier, cleaner and safer. Through their premier brands – Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services – they offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive support. The bioinformatics service video demonstrates how Thermo Fisher’s Bioinformatics Professional Services provide complete Bioinformatics end-to-end solutions.

Quartz Bioinformatics Service Video

Quartz Bio is a clinical bioinformatics service company analysing biomarker data for clinical trials. They specialized in the computational analysis of biomarker data from clinical trials. Quartz Bio scientists have analysed biomarker data from over 80 clinical studies ranging from Phase I to Phase IV in different therapeutic areas (Oncology, Neurology, Rheumatology, Endocrinology and Fertility). The bioinformatics service video provides an overview of the bioinformatic analysis services provided by Quartz Bio.

Fios Genomics Bioinformatics Service Video

Fios Genomics provides an extensive range of bioinformatics data analysis services to biotechnology, pharmaceutical companies, contract research organisations and academia for drug discovery & development and applied research across all species. They offer access to a combined resource of in-house bioinformaticians, statisticians and biologists working together to analyse and interpret your data regardless of the platform it was generated on. The bioinformatics service video demonstrates how Fios Genomics provides an extensive range of bioinformatics data analysis services.

Oxford Nanopore Bioinformatics Service Video

Oxford Nanopore Technologies Ltd. develops technologies for molecular detection and analysis in the United Kingdom. Its technologies are used in DNA sequencing, diagnostics, drug development, biomolecular interaction, ion channel screening and defense applications. The bioinformatics service video showcases Oxford Nanopore’s system for DNA sequencing that employs nanopores to process, identify and record DNA bases in sequences.

Making of a Video : View the Process of Making Google Allo's Video

Seven Bridges Genomics Bioinformatics Service Video

Seven Bridges is the biomedical data analysis company accelerating breakthroughs in genomics research for cancer, drug development and precision medicine. Their biomedical data analysis platform will be used by the Cancer Moonshot’s Blood Profiling Atlas project, designed to accelerate the development and approval of simple, accurate and reliable blood tests for cancer diagnosis and precision treatment. They are delivering systems that connect genomic data assets, computational infrastructure, algorithms and teams. The bioinformatics service video talks about how Bridges is accelerating research and development innovation at the world’s largest biopharmaceutical organizations.

Genomics Institute Bioinformatics Service Video

The Genomics Institute is unlocking the world’s genomic information to drive targeted treatment of diseases. Dockstore is a platform enabling modular sharing of Docker-based genomics tools and workflows within the research community. It conforms to emerging Global Alliance for Genomics and Health (GA4GH) API standards, making it easier to find and execute genomics tools and workflows in a wide range of commercial and open source platforms. The bioinformatics service video showcases the features of the Dockstore platform.

Eagle Genomics Bioinformatics Service Video

Eagle Genomics is a enterprise software solutions company to enable the management, orchestration and exploitation of life sciences data. They help Life Science companies get the maximum value from their R&D data and we are delivering the information architecture for the genomics era. Their suite of software products radically reduces cost and time to complete research, enabling drastic productivity improvements and address the respective challenges and risks. The bioinformatics service video demonstrates how Eagle Genomics is at the forefront in delivering the enterprise information architecture for the genomics era.

Made of Genes Bioinformatics Service Video

Made of Genes is a personal genomics company, featuring the first marketplace of genetic services based on your genome. They enforce the privacy and control of your data, empowering you and your trusted doctors in a new dimension of personalization in healthcare and wellness. Through the personal genomics services offered by Made of Genes, you can get your DNA sequenced and stored to enable a new dimension in the personalization of products and services offered by third-parties. The bioinformatics service video explains how it could benefit in cancer prevention to reproductive genomics or even personalised wellness recommendations.

precisionFDA Bioinformatics Service Video

precisionFDA provides the genomics community with a secure, cloud-based platform where participants can access and share datasets, analysis pipelines and bioinformatics tools, in order to benchmark their approaches and advance regulatory science. precisionFDA provides a private area where participants (individuals or organizations) can conduct genome analysis and comparison against reference material and a community area where they can publish and share results, reference materials and tools. The animated bioinformatics service video explains how it is a community platform for next-generation sequencing assay evaluation and regulatory science exploration.

Cambridge Healthtech Bioinformatics Service Video

Cambridge Healthtech Institute strives to develop quality information sources that provide valuable new insights and competing points of view while offering balanced coverage of the latest developments. CHI’s portfolio of products includes Cambridge Healthtech Institute Conferences, Insight Pharma Reports, Cambridge Marketing Consultants, Barnett International, Cambridge Meeting Planners and Healthtech Publishing, which includes Bio-IT World, Clinical Informatics News and Diagnostics World. The bioinformatics service video showcases the features offered by Cambridge Healthtech.


A bioinformatics services provider CAN CREATE THE FOLLOWING VIDEOS :

  • Bioinformatics Overview Video
  • Bioinformatics Brand Video
  • 2D & 3D Animated Explainer Video
  • Bioinformatics Marketing Video
  • Bioinformatics Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • Bioinformatics Solution How To Videos


Key takeaways from the above video examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above bioinformatics service & solution video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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