Businesses have been producing videos from ages, we know them as Ads. In past 5 years we have businesses have invested in marketing themselves online and at the top of the pyramid video marketing is proving to have a huge impact. Its required for an online presence to create multiple touchpoints and not one is the only way. B2B communication traditionally was outbound oriented and now the trend is moving towards inbound hence a huge surge of new opportunities are arising.
In this article we highlight Business videos that are particularly called as ” B2B Explainer Videos or Business Explainer Videos ”
Most of the Business Explainer Videos are built to influence an online audience, it can be website visitors or audience on third party websites like Youtube , Vimeo or any other social media / video sharing website. Does your B2B Explainer video needs to go Viral ?
Absolutely NOT, millions of unwanted views that do not convert to customers is of no use. We rather suggest to focus on customer pain points and how well you can convey.
This article list examples of Business / B2B Explainer Videos that are awesome and were spot on for its target audience. Here we go :
ONLIFE HEALTH INTRO VIDEO
With a track record of proven results, Onlife Health can help your members stay healthy with our wellness solutions. Onlife Health is a comprehensive wellness solutions company. Providing you insights as well as proven success to engage your members, create a culture of health, and a seamless wellness solution. The professional business explainer video is compact and covers many areas of corporate wellness program in 60 seconds.
ZENDESK INTRO VIDEO
Zendesk is a Web-based help desk software used by 200000+ organizations worldwide. Zendesk further simplified the process and how businesses can use their platform to manage customer relations and support. The B2B explainer video works its magic with icons and a powerful narrative. Sweet and still business like.
SIMPLE LIFE OVERVIEW VIDEO
Simple Life puts human back in Human Resources by simplifying HR administration and benefits complexity. The platform is carrier agnostic and can work beside any third party vendors in the industry at no cost to you.
Stay on top of your benefits with the ability to set up a company within a day. The video is a narrative driven B2B explainer which connects very well with the target audience taking out all complexity and leaves a great mark.
DISTRIBION SOLUTION OVERVIEW VIDEO
Distribion offers multi-channel marketing automation to large brands in regulated industries that streamlines marketing efficiencies. With a distributed marketing platform it enables management of every aspect of marketing cycle. The explainer video highlights the hurdles faced by a large business and how marketing automation software can solve the problem.
COMCAST BUSINESS TEASER VIDEO
Comcast Business offers scalable Voice, Internet, and Data services for businesses of all sizes. How businesses are using Internet and Data has evolved, but the network hasn’t. Comcast Business wanted to highlight the transforming landscape and the idea behind using faster network. The explainer video acts as a great teaser video for prospective businesses.
EFFICIENCY NOVA SCOTIA INNOVATION VIDEO
Efficiency Nova Scotia is Canada’s first energy efficiency utility. Working with more than 100 local partners, they have helped 225,000 program participants complete energy efficiency projects, saving. They wanted to spread out the word and start new conversation of how the Non-Profit body can help businesses. The B2B explainer video servers as a great intro to the idea and how they might help you achieve better business results.
RESULTICKS PRODUCT VIDEO
Resulticks is a true Omnichannel marketing automation platform, created by marketers for marketers. With unstructured and structured data behaviour based targeting for marketing campaigns is now possible. The B2B explainer video shows how the platform connects data to drive results using automation.
PTV MAP&MARKET OVERVIEW VIDEO
Optimal customer support for maximum revenue in the lifestyle, healthcare and pharmaceuticals sectors. Sales force planning is a special topic in the health and pharmaceuticals sector. With PTV Map&Market, you can solve all of these problems – and much more besides. The explainer video illustrates how sales planning can be easily done for phrama companies using data.
TINDERBOX INTRO VIDEO
TinderBox helps sales and marketing teams create presentations, quotes and contracts. The cloud based solution works right from contact to close, with entire sales cycle managed through TinderBox. The business explainer video shows how intuitive and easy to use the platform is for anyone.
BEYER MANAGEMENT CONSULTING OVERVIEW VIDEO
Beyer Management Consulting helps teams and organizations grow through development and application of leadership abilities. With expertise in leadership management, they help clients achieve results with their unique services. The business explainer video gives an insight into the company.
NAXT OVERVIEW VIDEO
NAXT is designed for equipment dealers who sell, rent, or maintain machinery and equipment. They are dedicated to streamlining the back-office processes undertaken by equipment dealers so you can spend more time on sales and product support that drive profitability and growth. The video looks very professional illustrating the comprehensive solution for dealers to manage heavy equipments business.
EDGE CONSULTING COMPANY OVERVIEW VIDEO
The Edge Consulting is a fully dedicated Human Resource (HR) Consulting Firm specialising in Strategic Human Resource Management and Development; they therefore provide expertise and direction through cutting edge consulting services and support in key areas of Human Capital Management. This B2B explainer video highlights the core expertise and what’s their consulting approach.
an Business Explainer Videos take aways from the above video examples are:
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a video production company that can understand your requirement easily
- Bonus tip – Keep time on your side , to achieve perfection. Do not rush
With the above B2B Explainer video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you planning to develop these videos a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom business explainer video based on your brief. Our design team works right from concept development , to art design and animation. Having created 1000 plus explainer videos for business communication, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what you plan to create with your next business video requirement.