Online marketing is everyone’s favourite topic of discussion today. Sales and marketing teams are learning and experimenting new online marketing strategies everyday. Online video marketing is widely accepted and a great way to capture attention in a short time. So, if you are contemplating on using Online Marketing Videos on your website or other marketing channels, you might be thinking about these questions:
- What should be the video tonality and suitable length
- How do i drive a specific call to action through the video
An online marketing video can be anything like an explainer video, business overview video, animated product video and youtube promotional videos etc.
An online marketing video can be anything like an explainer video, business overview video, animated product video and youtube promotional videos etc.In this article we highlight 20 Online Video Marketing Examples that are awesome to watch and definitely worked for the products or solutions they represent. Learn from these great example videos to creating an engaging marketing video for your offering. Here we go, enjoy the article :
WIX Intro Video
With Wix.com you can create your stunning website in just minutes! Wix is a free do-it-yourself website builder, that allows users to create a stunning online presence. With an intuitive drag n’ drop editor, everyone is able to create a professional and beautiful website. The online marketing video blends UI, mockups and animation brilliantly creating a sense of ease and influences the audience to explore WIX.
Myk Baster Company Video
Myk Baxter is an Online Marketing Consultancy who are experts at social media management and marketing. Myk Baxter online marketing pride themselves on adding value,consistent & delivering deadlines while achieving fantastic results through web design, SEO, email marketing, social media marketing, networking & other marketing strategies. This online marketing video gives you an overview of how Myk Baxter increase your online marketing presence.
Triggit Ad Platform Video
Triggit is an Online Display Advertising bid management platform. It is part of a new movement in advertising that holds real-time auctions for individual ad impressions, which allows advertisers to better target which sites their ads appear on and who sees them.This online marketing video shows how companies perform ad monitoring and manage advertising campaigns through Triggit.
SocialBakers Platform Video
Socialbakers is the trusted social media analytics partner to thousands of enterprise brands and SMBs. Socialbakers’ suite of solutions helps brands large and small ensure their investment in social media is delivering measurable business outcomes. With interesting visuals and great typography this online marketing video for SocialBakers will encourage you to get better in your social media analytics tasks.
StaySafe Promo video
StaySafe is an innovative smartphone app and cloud-based monitoring solution which provides personal protection for lone workers anywhere in the world. StaySafe protects the lives of employees within major corporations and small business alike, across any industry and over five continents.This online marketing video used as the central online marketing content for the app highlights the features of StaySafe and how it functions.
ArchDeck Overview Video
Archdesk is an all-in one solution for the construction industry. Archdesk will help you manage and scale your business with advanced access control, custom procedures and advanced in-sights.The brilliantly crafted, online marketing video shows how Archdesk can eliminate the obstacles faced in the construction process.
Xero HQ Launch Video
XERO equips you with the tools you need to better manage your clients, and unlock the insights you need to provide more advisory level services. Giving you the tools to streamline your practice, prioritise client work and gain insights into your client data. This online marketing video is used to launch Xero HQ , with a great narrative the video highlights whole new level of personalized accounting solution offered by XERO HQ platform.
ZOHO Overview Video
Zoho Projects is software that simplifies and expedites project management. Whether your team has three people or 30, coordinate to improve quality, finish projects faster, and at less expense. Make sure everyone’s on the same page and working towards the same goal with Zoho Projects. The well animated online marketing video acts as an overview of the simplified workflow and top features that makes ZOHO a great project management software.
Conquest Dealership Overview video
Conquest an offering from vAuto uses real-time market data to fill in what OEM systems miss, letting you manage your new car inventory with ease and precision. Stock and list the exact vehicles and equipment your market wants to buy, optimize your units to build a better mix, and know exactly how to price to sell more cars and see more profit. The online marketing video for Conquest provides a clear overview of the Auto Dealer software and its features.
Bluepage Overview Video
Bleupage Pro is a Social Media Management tool that works on 100% autopilot with zero administration. A very powerful tool that sources, formats, and posts high quality content automatically on social media platforms. Bluepage uses this 2D online marketing video to market their product as an easy yet valuable social media management tool.
Carousel Promo Video
Carousell is the top marketplace app for person-to-person buying and selling on smartphones. Snap a photo to sell your unused and secondhand clutter easily in 30 seconds with free listings. This online marketing video reaches out to the target audience with great animations and visuals that show how easy selling goods can be.
Sizmek Intro Video
Sizmek is an open Ad management company that works with brand marketers, agencies, publishers and trading desks to build and target ads to reach audiences across the globe, connecting you with the right audiences across channels, both programmatic and direct. It’s all about having options when it comes to Sizmek’s services and this online animated marketing video offers the information in a fun and engaging animation.
E-Builder Overview Video
e-Builder is a construction project management software that manages capital program cost, schedule, and documents through a world-class workflow and business intelligence. The 2D online marketing videovideo elegantly covers all the aspects of construction management and markets E-builder as the perfect tool for increasing productivity.
Buzzmetric Intro Video
Buzzmetrics is a proprietary technology that scans through all social networks, forums, blogs, news sites, classifieds and retailers to collect all discussions into a database. From here consumers’ discussions can be extracted and analysed in Category, brand, campaign and product level. This online marketing video creatively displays how to track consumer behaviour across social media channels.
Emyspot Intro Video
Emyspot online website builder and content management system (CMS) is easy to use for everyone, from beginners to web agencies. The intro marketing video is driven by a narrative, focusing on how a craftsman became an online favourite. Simple and fun to watch video
Eccountant is designed for keeping both the business owner and accountant in mind, so you get peace of mind whatever your industry and business size maybe. Features like inventory, invoicing, smart reporting, book-keeping, multi-level vouchers make it a complete online accounting software. The marketing video combines animation & UI mockups to market Eccountant as a reliable platform.
Procore Overview Video
A mobile and collaborative all-in-one platform built to streamline construction project management. Catering to construction management, Procore helps firms drastically increase project efficiency and accountability by streamlining and mobilizing project communication and documentation. The online marketing video by Procore shows the ease with which construction managers can bring complete transparency to projects.
TCS Digital Auto Dealership Solutions Video
As more and more customers go digital, TCS provides an omni channel marketing solution for Dealership Management enabling one place to manage entire customer lifecycle. The online marketing video showcases the possibilities and how the solution provided by TCS can benefit auto dealerships.
Konnect Social Intro Video
Konnect Social is an online reputation management and a social media analytics tool. Konnect’s monitoring engine works like a search engine that crawls millions of blogs, forums, consumer forums, mainstream news and all dynamic websites to give you data about relevant conversations. The intro video acts as an overview of the key features that makes Konnect Social’s a great tool.
IBM Security Intro Video
IBM Security delivers an integrated system of analytics, real-time defenses and proven expertise so you can make strategic decisions about how to safeguard your business. It performs immediate normalization and correlation activities on raw data to distinguish real threats from false positives. The IBM online marketing video acts as an introduction to IBM’s multi-layered approach to security.
Key takeaways from the above video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
- Bonus tip – Keep time on your side, to achieve perfection. Do not rush
With the above online marketing video examples for website it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you planning to develop these videos a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids help you create Online Video Marketing content based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development , to art design and animation. Having created 1200 plus animated marketing videos for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create for your next online video marketing requirement.