The most effective way for an enterprise to market its brand in these times is definitely through video marketing.
Video marketing allows the target audience to get a complete visual tour of the brand’s product and it’s features. A visual campaign has the power to capture the audience absolutely. Brands can be marketed through video to create a lasting and powerful impact in the market.
In this article we look at 20 Awesome Brand Explainer Video Examples that are on the spot. Watch these videos to get ideas for marketing your own brand using videos. Here we go :
McDonald’s Brand Explainer Video
Changing negative sentiment in social media is no easy feat. And when you’re a brand like McDonald’s, it’s even more challenging. McDonald’s has released its ad to reinforce the concept of I’m Lovin’ It in a plan to revive its image after reporting a fall in global sales. The brand explainer video represents McDonald’s brand campaign as a campaign that only highlights McDonald’s as a brand but also delivers a social message.
Tata Group Brand Explainer Video
Tata group is a global enterprise, headquartered in India, comprising over 100 independent operating companies. The group operates in more than 100 countries across six continents, with a mission To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust. The brand explainer video acts an an overview of history and achievements of Tata Group.
Penguin Random House Brand Explainer Video
Penguin Random House (PRH) is a company formed by the merger of book publishers Random House and Penguin Group. Penguin Random House markets itself as the world’s first truly global trade book publisher. It comprises the adult and children’s fiction and nonfiction print and digital trade book publishing businesses. The Brand explainer video highlights the various ventures and mergers formed by PRH.
Pinterest Brand Explainer Video
Pinterest is a visual bookmarking tool that helps you discover and save creative ideas. Pinterest is the world’s catalog of ideas. Find and save recipes, parenting hacks, style inspiration and other ideas to try. You can browse through millions of ideas and pin your favourite ones according to your needs and liking. The brand explainer video animation shows how Pinterest connects people digitally without even trying to do so.
United Airlines Brand Explainer Video
United Airlines is a founding member of Star Alliance, which provides service to 190 countries via 28 member airlines. United Airlines is an American international airline company that offers passenger and cargo air transportation services. The beautifully made brand explainer video is dedicated to the emotional turmoil that a traveller goes through while travelling and how United gives them the best experience possible.
7UP Fido Brand Explainer Video
7UP is a soft drink brand and Fido Dido is a mascot for 7 Up that began life as a cartoon character. Fido was licensed to PepsiCo and began being used as a mascot, but did not gain popularity until the 1990s. He became an instant hit with his trendy look, laid-back attitude and unconventional take on life. Fido has also been used by PepsiCo as a mascot as it was unique and quirky and delivered the brand image perfectly for 7UP, as shown in the brand explainer video.
Verizon Brand Explainer Video
The digital world promises consumers a better, more connected life, and Verizon is the one delivering it. Verizon offers wireless telecommunications products and services.They make it possible for people to stay in touch and businesses to connect with their customers. They are also bringing technology and hands-on learning opportunities directly to kids who need it most. The brand explainer video of Verizon shows how they are inspiring tomorrow’s creators to use technology to build brighter futures for themselves.
Kamiliant Brand Explainer Video
Kamiliant is an exciting new travel brand that invites you to express yourself as you explore the world. Inspired by and named for the chameleon, Kamiliant is a bold new way to be yourself and to be well-spotted, wherever you go. The brand explainer video shows how Kamiliant takes color to the next level so that your individuality is clear no matter where your travels take you.
American Express Brand Explainer Video
American Express is a global service company, providing customers with exceptional access to charge and credit cards, insights and experiences that enrich lives and build business success. American Express provides innovative payment, travel and expense management solutions for individuals and businesses of all sizes. The brand explainer video interestingly shows how American Express is thriving to make financial transaction easy and hassle free.
Coco-Cola Brand Explainer Video
Coca-Cola is the most popular and biggest-selling soft drink in history, as well as one of the most recognizable brands in the world. They have always tried, as a brand to make the best impact with their advertising campaigns and this brand video is no exception. The animated brand explainer video depicts how Coco Cola can uplift your mood no matter what the situation is.
Matrix Networks Brand Explainer Video
Matrix Networks is at the forefront of independent utility infrastructure installation. Whether it be electricity, gas or water, they bring developments to life. The flexibility they have engineered into their service enables them to attend to your every need, taking control of your connection process and empowering you to focus entirely on your development. The brand explainer video shows how Matrix Networks takes full accountability for your tailor made solution, giving you peace of mind.
Huawei Brand Explainer Video
Huawei is a leading global information and communications technology (ICT) solutions provider. Driven by a commitment to sound operations, ongoing innovation and open collaboration, they have established a competitive ICT portfolio of end-to-end solutions in telecom and enterprise networks, devices and cloud technology and services. The brand explainer video displays how Huawei is committed to enabling the future information society, and building a better connected world.
Next Glass Brand Explainer Video
Next Glass is forever changing the enjoyment of wine around the world. They found a great solution on how to describe wine tastes dilemma by combining incredible science and technology to displace the current system of ambiguous ratings and reviews. Now you can confidently purchase wine at a restaurant or market with Next Glass location-aware app, which compare your profile to a list of available wines for an effortless and seamless selection that is represented in the brand explainer video.
Knorr Brand Explainer Video
Knorr is a product by Unilever in the food industry. Knorr products owe their tastes and flavors to the culinary skills of its chefs. Knorr embodies a truly global cuisine, which began when the globetrotting sons of it’s founder started importing new ideas from overseas. At Knorr, they are passionate about cooking, eating and sharing great food. The brand explainer video shows how Great food can create relationships, change your perspective and take you to places you never thought possible.
YouCaring Brand Explainer Video
YouCaring is a free crowdfunding platform that empowers people to help others overcome hardships and enjoy happier, healthier lives. They believe kindness is powerful and that by leveraging today’s technology, they can help the world by making the best use of humanity’s most valuable untapped resource: compassion. The brand explainer video beautifully demonstrates the value of crowdfunding and how YouCaring conducts it.
Project Sunroof Brand Explainer Video
Project Sunroof uses information that’s in Google Maps to figure out how much sun falls on a roof and takes into account stuff like the angle of the roof, the weather, and obstructions like trees and chimneys. Then it uses those measurements to figure out how many panels you’d probably need and how much you could save on your electric bill, including solar incentives in your area. You can see how buying or leasing panels affects your savings, and then send your estimate to installers in your area, instantly. The brand explainer video shows how Project Sunroof is mapping the planet’s solar potential, one rooftop at a time.
AMA Brand Explainer Video
AmaInternational has on hand some of the world’s most accomplished and experienced architects, planners and designers. Their international team is drawn from the Middle East, Europe and North America. When it comes to providing consultancy services as well as programme management, they transform the way you approach, design and build projects and communities. The brand explainer video portrays AMA as a reliable brand in the construction industry.
Mil-tek Brand Explainer Video
Mil-tek USA specializes in solutions designed to minimize waste in companies of all shapes and sizes. They help businesses optimize their waste handling process in order to minimize the time, space and money wasted on waste. The animated brand explainer video shows how with Mil-tek you can minimize your company’s drawbacks and give back to the environment.
Ripple Brand Explainer Video
Global commerce is rapidly changing. Businesses are increasingly global from day one and consumers are programmed to expect on demand delivery of services and information. Ripple works with banks to transform how they send money around the world. Their vision is to enable the Internet of Value so the world can move value the way it moves information today as highlighted in the brand explainer video.
Agilie Brand Explainer Video
Agilie company develops, supports and promotes different mobile solutions. There are mobile applications for operation systems iOS, Google Android and adaptive web sites. Their experience and close communication with clients allows them to create the best quality products. They use a lot of technical tools to achieve your business project goals.The brand explainer video animation shows how Agilie provides all high-quality support services within development.
Key takeaways from the above video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these brand explainer videos, a good start is to develop a brief of what can be the tone and style for your brand explainer videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom brand explainer videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next brand explainer video requirement.