Animated Explainer Video is the art of using Motion Graphics / Animation to depict or communicate a message. Companies from B2B and B2C segment both are using animated explainer videos to create awareness, drive engagement and influence buyer decision. Animated Explainers may not be cartoony , its not kid stuff. We all have viewed these videos as an audience somewhere or the other, but if you are planning on creating an Explainer Video now this article serves as a good base to highlight examples and suggestions.
Creating a video using animation is a great start. Within this there are a lot of varied outputs that your final video can have. Tips for creating these video are available as Bonus at the end of the article.
The aim of this article is to show you examples of Animated Explainer Videos those are awesome, with few highlights of what makes them great. Enjoy the video examples:
TRAQTION OVERVIEW VIDEO
With TraQtion, you can track quality and compliance from the macro to minutiae, anticipate problems and take corrective measures, wherever you are. Working in the cloud, you and your suppliers can access the system anytime, anywhere, so you are always in the loop. TraQtion created this animated explainer video to convey how seamless Quality and Compliance can be. A neatly done video overall.
AHREFS INTRO VIDEO
Ahrefs is a toolset for SEO and marketing. A complete toolset for backlink research, organic traffic research, keyword research, content marketing & more. Ranking websites or webpages is a need today, with Ahrefs its easy to understand what needs to be done. The motion graphic explainer video acts as a quick intro to the tools available and the features.
ZENDESK INTRO VIDEO
Zendesk is a Web-based help desk software used by 200000+ organizations worldwide. Zendesk further simplified the process and how businesses can use their platform to manage customer relations and support. The minimalist explainer video works its magic with icons and a powerful narrative. Sweet and still business like.
ONLIFE HEALTH INTRO VIDEO
With a track record of proven results, Onlife Health can help your members stay healthy with our wellness solutions. Onlife Health is a comprehensive wellness solutions company. Providing you insights as well as proven success to engage your members, create a culture of health, and a seamless wellness solution. The professional explainer video is compact and covers many areas of corporate wellness program in 60 seconds.
CHRISTIE’S HOW TO SELL VIDEO
In two and a half centuries, Christie’s has become the world’s leading art business. Selling items such as fine art, antiques, wine and real estate. Christie’s wanted to convey they can help art sellers by working together to ensure a smooth sale of their work. The animated explainer video showcases the ease and simplicity of how Christie’s manages entire engagement.
UBER FEATURE VIDEO
Uber is defining how we move, work, and thrive today. With car rides available either day or night in minutes the convenience is unmatched. A new Feature called Rider Late introduced by Uber was launched with this video. The UBER animated explainer video is short and right on spot.
SIMPLE LIFE OVERVIEW VIDEO
Simple Life puts human back in Human Resources by simplifying HR administration and benefits complexity. The platform is carrier agnostic and can work beside any third party vendors in the industry at no cost to you.
Stay on top of your benefits with the ability to set up a company within a day. The video is a narrative driven animated explainer which connects very well with the target audience taking out all complexity and leaves a great mark.
COMCAST BUSINESS EXPLAINER VIDEO
Comcast Business offers scalable Voice, Internet, and Data services for businesses of all sizes. How businesses are using Internet and Data has evolved, but the network hasn’t. Comcast Business wanted to highlight the transforming landscape and the idea behind using faster network. The animated explainer video delivers this message excellently.
IKEA SALES TOOL PRODUCT VIDEO
IKEA launched its mobile sales tool to help its staff meet customer expectations and help make finding the perfect home decor super easy. The mobile tool helps IKEA team on the floor locate, find best match or create a solution on the go. The animated explainer video uses great dynamic motion graphics with excellent sound & music design.
GOOGLE ONHUB OVERVIEW VIDEO
We ask Wi-Fi to handle a lot. Meet OnHub, the router from Google that’s built for fast Wi-Fi on all your devices.The new Google Wifi system provides a different way to improve your wireless network. It replaces your existing router, and it’s a system of points that you place around the home to put an end to dead zones while delivering fast connectivity to every room and every devices. The minimalist explainer video uses flat design and simplified visuals. OnHub overview video sends a clear messaging out, helping an user connect with the core idea.
EFFICIENCY NOVA SCOTIA INNOVATION VIDEO
Efficiency Nova Scotia is Canada’s first energy efficiency utility. Working with more than 100 local partners, they have helped 225,000 program participants complete energy efficiency projects, saving. They wanted to spread out the word and start new conversation of how the Non-Profit body can help businesses. The animated explainer video servers as a great intro to the idea and how they might help you achieve better business results.
BLOCKCHAIN TEASER VIDEO
Blockchain technology is revolutionizing how money is transferred today. With blockchain technology fast being adapted more transparent financial solutions are getting created everyday. With this video World Economic Forum wanted to introduce the idea of how our society will embrace blockchain in the next 10 years. The animated explainer video is built neatly and the simplistic connects with audience immediately.
Key take aways while you produce your Animated Explainer Video:
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
- Bonus tip – Keep time on your side, to achieve perfection. Do not rush
With the above animated explainer video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom animated explainer video based on your brief. Our design team works right from concept development , to art design and animation. Having create 1800 plus animated explainer videos, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what you plan to create with your next animated explainer video.