Year 1992 saw the creation of first Marketing Automation Software, fast forward 2016 Marketing Automation is a growing trend for all Online business Small or Large. We humans love everything automatic cars, washing machines then why not MARKETING.
The idea seems great with over 1,42,000 businesses already using the power of marketing automation software.
Marketing automation software comes in all sizes, few offering complete solutions and others a more focused solution. The hard question faced by Marketing Automation Software providers is how to convince new potential buyers about the results vs adaptation to their platform. We set out to list few video examples that can assist you in understanding what can be achieved through videos. We see how few companies in this domain stand out by using videos to their advantage.
This article covers how the creators of marketing automation software and tools drive awareness, connect with a need, engage prospects with videos.
KENTICO PRODUCT OVERVIEW VIDEO
Kentico a Marketing Automation Software focuses on driving User Engagement by understanding user behaviour on a website. The marketing automation software video shows how web browsing gets automatically connected with marketing campaigns to drive sales.
SIMPLYCAST PLATFORM OVERVIEW VIDEO
Simplycast a 360 Marketing Automation platform helps automate marketing campaigns across all channels. Understanding, organizing and communicating all the use generated data to deliver custom content at the right time. The marketing automation platform video captures how an online retailer maximizes conversions through Simplycast.
SIMPLYCAST WHITELABEL SOLUTION VIDEO
Simplycast offers Digital Marketing Agencies offer Marketing Automation to their clients which is fully owned by them. Digital Marketing Agencies drive revenues , manage marketing campaigns and more all with Simplycast Whitelabel solution. The video highlights how easy it is to use and start offering marketing automation under your brand.
DISTRIBION SOLUTION OVERVIEW VIDEO
Distribion offers multi-channel marketing automation to large brands in regulated industries that streamlines marketing efficiencies. With a distributed marketing platform it enables management of every aspect of marketing cycle. The marketing automation overview video highlights the hurdles faced by a large organization and how their software can bridge the gap.
INFUSIONSOFT PRODUCT VIDEO
Infusionsoft automates your small business sales and marketing, while combining your CRM, email marketing and lead capture. The video showcases simple workflows that can be built or customized according to specific small business needs.
SAS’ MODERNISED RETAIL VIDEO
SAS keeps data quality at its core, so your data is always accurate and ready to work to perfect clarity. The video highlights how retailers can create omni channel marketing campaigns to engage their audience.
SAS’ MARKETING ANALYTICS VIDEO
Business challenges are not one-size-fits-all. Every industry has unique complexities. SAS provides expertise in these strategic focus areas to modernize your entire analytics environment. With Marketing Analytics making insightful data driven marketing decisions is easy even at an enterprise level.
RESULTICKS OMNICHANNEL MARKETING AUTOMATION VIDEO
Resulticks is a true Omnichannel marketing automation platform, created by marketers for marketers. With unstructured and structured data behaviour based targeting for marketing campaigns is now possible. The video shows how the marketing automation platform connects data to drive results using automation.
LAUNCHPAD PRODUCT OVERVIEW VIDEO
Gauging the size of your online audience provides valuable insight and allows you to better understand the results of your multichannel marketing campaign. Based on this idea Launchpad create multi channel marketing automation platform. The marketing automation video highlights the ease with which a marketer can manage campaigns centralized and generate integrated reports.
BNS AIO MARKETING AUTOMATION PLATFORM VIDEO
BNS AiO has built automation flows, created hand-crafted resources, and have a dedicated strategy team to help you get straight from creating your account to revolutionizing your business. The video shows the marketing automation platform demo and the seamless capabilities to connect lead capture to conversion.
BOINGNET AGENCY PRODUCT VIDEO
Boingnet helps agencies provide White Label marketing automation solution to its clients. Your clients need your marketing expertise – you can now deliver it with white label marketing automation. The marketing automation video targets agencies who do not want to invest in IT and still have a full suite of marketing tools.
SALESFUSION OVERVIEW VIDEO
Salesfusion is more than marketing automation, it is the only lead to revenue platform you will ever need. It comes in built in features that facilitates lead capture to revenue generation. The video serves as a quick overview of marketing automation and shows the core idea behind Salesfusion.
BLUEWATER FUSION’S FRANCHISE MARKETING AUTOMATION PLATFORM
Fusion drives multi-channel marketing for franchises through its data engine. It is scalable and modular helping franchise generate measurable results. The marketing automation video highlights the powerful yet easy to use platform Fusion is.
A Marketing Automation Software & Platform can create the following videos :
- Platform Overview Video
- How To Videos
- Product / Feature Videos
- Getting Started / Intro Videos
- Animated Explainer Video
- Marketing / Teaser Videos
- Youtube Promo Videos
- Business Use Case Study Videos
With the above video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand Marketing Automation is continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and innovative videos in marketing automation , if you have something to share do reach out to us.