Anyone in the management consulting industry knows that today’s firms face a host of challenges, some age-old and some brand new. Disruptive technology, New business models and intense global competition are transforming the industry.
Management Consulting firms have transitioned their approach and scope of offering to reach to newer audience. Whether you are focused on helping Small Businesses or Large Businesses, whether by Geography or specific industry, it’s vital to market the company effectively. Video marketing is not new but under utilized as an option to differentiate by Management Consulting companies. We set out to list few video examples that can assist you in understanding what can be achieved through videos.
In this article we dive into how Management Consulting companies have used videos to their advantage.
Booz Allen Hamilton Company & Work Culture Overview Video
Booz Allen Hamilton serves US government in defense, intelligence, and civil markets with Technology and Management Consulting. ProspeX an initiative by the company showed the vision and growth a person can be part of by joining the team. The video not only attracts the future team members but also impacts a customer showing what Booz Allen Hamilton company’s culture is
Deloitte Consulting’s Mobile HyperConnectivity Video
Deloitte Australia with a forte in management and financial advisory, published this video highlighting the current trend and capturing the vast shift in mobile device usage among Australians. The video puts together stats and opportunity in the Australian mobile market together in a 60 seconds video.
A management consultancy has to portray how they look at the future, how they look at the changing consumer behavior and how they solve problems. As a market leader Deloitte uses this video very nicely to embed the right though in a prospects mind.In this Brand Video Deloitte highlights how their Leadership has evolved and helps achieve greater business results.
Mckinsey & Company CANVAS Video
McKinsey & Company is a worldwide management consulting firm conducting qualitative and quantitative analysis in order to evaluate management decisions. Their latest offering CANVAS a digital platform to visualize data insights was released with this Launch Video. The video quickly captures the viewers imagination about the kind of data and analytics you can have at your fingertips.
Edge Consulting Company Overview Video
The Edge Consulting is a fully dedicated Human Resource (HR) Consulting Firm specialising in Strategic Human Resource Management and Development; they therefore provide expertise and direction through cutting edge consulting services and support in key areas of Human Capital Management. This overview video highlights the core expertise and what’s their consulting approach.
Silicon Valley Consulting Explained
Silicon Valley Consulting Group is a product marketing & demand generation consulting firm that specializes in bringing new disruptive technologies, products and services to market. Partnering with clients from private to public companies looking to identify their highest-value opportunities and accelerate the growth of their businesses in the industries most dynamic areas. This video showcases how lengthy contract discussions can be shortened with their expertise and better negotiation terms.
Bain Consulting Leadership System Overview Video
Bain Company is an American global management consulting firm headquartered in Boston, Massachusetts. It provides advisory services to businesses, nonprofit organizations and governments. The video highlights how a result driven Inspirational Leadership System helps Bain Consulting innovate.
Marchante Business Consultancy Overview Video
Marchante & Associates focuses on enabling small business solve business problems. With a complete solution they help assist evaluating current plan or help build one from scratch. The video describes how Marchante consultancy directs your project from scratch planned idea to reality.
Socratic Company Overview Video
Socratic a management consultancy group that helps small businesses get their ideas of the ground. Throughout consulting process, their focus is to teach and inspire, individual or corporation talents effectively to pursue all envision. The video highlights how to start up a small business with plans, processes and step by step guidelines
Beyer Management Consulting Overview Video
Beyer Management Consultancy helps teams and organizations grow through development and application of leadership abilities. With expertise in leadership management, they help clients achieve results with their unique services. The management consultancy video gives an insight into the Beyer Management.
Next level MA consulting Intro Video
Next Level MA Consulting specializes in management consulting, social media coaching, website development, and life coaching. Approaches to match the characteristics of each business criteria and each individual to create the perfect system for growth. The management consulting video showcases how Social Media Coach program benefits companies.
Guardian Consulting Group Service Overview Video
Guardian Consulting Group is a Technology & Management Consulancy firm focused on equipping businesses with solutions to reach wider customer base. This video describes how they help clients create better Financial programs and offerings.
Chamberlain Consulting overview video
Chamberlain Consulting pioneers a profit centric management consulting solution. With expertise of over 57 years and helping clients across industries solve complex business problems. The management consulting video highlights their solution to improve the financial performance of companies.
A Management Consulting firms can create the following videos :
- Platform Overview Video
- How To Videos
- Product / Feature Videos
- Getting Started / Intro Videos
- Animated Explainer Video
- Marketing / Teaser Videos
- Youtube Promo Videos
- Business Use Case Study Videos
With the above Management Consulting video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touch-points. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand Management Consulting firms & Consultancy are a part of an emerging industry, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and innovative videos in Management Consulting , if you have something to share do reach out to us.